Educating your customers on wine-and-pizza pairings can boost your sales, so get started today with these basic pairing strategies.
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Should Pizzerias Add a ‘Living Wage Fee’ to Every Check?
Pizzeria Toro has adopted a new model to boost pay for back-of-house workers, but the strategy has failed for some restaurateurs.
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Why You Should Be Using QR Codes in Your Pizza Restaurant
From cost savings to customer convenience and even heightened brand awareness, QR codes offer big advantages to restaurant operators.
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How Micro Influencers Can Help You Better Market Your Pizzeria
Micro influencers, defined as social media accounts with 1,000 to 100,000 followers, are perceived by consumers as more authentic and trustworthy than mega influencers. For marketing your pizzeria, micro influencers also offer a more budget-friendly option, especially for start-ups. Related: How Wild Slice Pizza tapped into the power of social media … More
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The Costs and Challenges of Opening a New Restaurant
With many people tired of cooking at home, is now the time to start your own pizza shop or restaurant?
Partner Spotlights
Get Ready for a Boom in Pizza-by-the-Slice Sales
As the U.S. reopens, the Portion PadL will improve kitchen efficiencies, provide greater consistencies and boost pizza-by-the-slice profits.
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How to Mitigate Your Risk With In-House and Third-Party Pizza Delivery
Checking a driver’s motor vehicle record is a smart first step toward managing your pizzeria’s in-house food delivery risk. Before contracting with a third-party delivery company, make sure you ask the right questions about driver liability, employee screening, order errors and order tracking. By Dennis Saldana, Society Insurance Historically, pizzerias … More
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5 Ways to Sell More Pizza Through Text Message Marketing
Texting can close the gap between you and your customers by allowing them to text you when they have questions, want to place an order, or follow up on an order. Use text message marketing to generate hype and urgency around your food and offers and encourage your customers to … More
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7 Ways to Unleash Your Pizza Box’s Marketing Potential
With the pizza box playing such an integral role in take-out and delivery, responsible for protection and heat retention of the pie within, pizzerias cannot overlook the additional capabilities of their box. The average consumer spends a minimum of 10 minutes engaging with their pizza box, so it is becoming … More
Partner Spotlights
6 Strategies Big Pizza Brands Are Using to Steal Your Customers
Hint: It’s not cheap pizza. Large pizza brands like Domino’s, Pizza Hut and Papa John’s have conquered the pizza industry by offering consistent quality and using unique strategies. In this recent webinar hosted by PMQ, SpeedLine’s VP of Sales & Marketing Brad Brooks asks analyst Lauren Silberman of Credit Suisse … More
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Customer Retention: Your Dough Is in Your Database! (With Video)
Stop relying on the "hope-and-pray" marketing strategy and start using your database to create a moneymaking customer retention plan.
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CEO Clayton Wood: Picnic’s Pizza-Making Robots Coming in 2021
In this exclusive Q&A, Wood explains how Picnic's automated pizza system can save money on labor and food costs.