Educating your customers on wine-and-pizza pairings can boost your sales, so get started today with these basic pairing strategies.
Micro influencers, defined as social media accounts with 1,000 to 100,000 followers, are perceived by consumers as more authentic and trustworthy than mega influencers. For marketing your pizzeria, micro influencers also offer a more budget-friendly option, especially for start-ups. Related: How Wild Slice Pizza tapped into the power of social media … More
Checking a driver’s motor vehicle record is a smart first step toward managing your pizzeria’s in-house food delivery risk. Before contracting with a third-party delivery company, make sure you ask the right questions about driver liability, employee screening, order errors and order tracking. By Dennis Saldana, Society Insurance Historically, pizzerias … More
Texting can close the gap between you and your customers by allowing them to text you when they have questions, want to place an order, or follow up on an order. Use text message marketing to generate hype and urgency around your food and offers and encourage your customers to … More
With the pizza box playing such an integral role in take-out and delivery, responsible for protection and heat retention of the pie within, pizzerias cannot overlook the additional capabilities of their box. The average consumer spends a minimum of 10 minutes engaging with their pizza box, so it is becoming … More
Hint: It’s not cheap pizza. Large pizza brands like Domino’s, Pizza Hut and Papa John’s have conquered the pizza industry by offering consistent quality and using unique strategies. In this recent webinar hosted by PMQ, SpeedLine’s VP of Sales & Marketing Brad Brooks asks analyst Lauren Silberman of Credit Suisse … More