Happy employees attract loyal customers. Unhappy employees can drive customers away. As a pizzeria operator, you can do all of the clever marketing in the world, but if your employees aren’t engaged, motivated and enthusiastic, the results will be unsatisfying. For this reason, you should treat your employees not as … More
Business & Marketing
5 Ways to Build Engagement on Your Pizzeria’s Social Media Pages
Show support for your community every chance you get. Tweeting about local sports is a great way to start. Celebrate your customers and your staff in Facebook photo albums, Instagram Stories and TikTok videos. Related: How to grow your pizzeria business without using social media With more pizzerias using social … More
Business & Marketing
Lenny Rago: Born on the 4th of July
When Lenny Rago declared his independence from third-party partners last year, his sales and profits shot up. But he still has concerns about the industry's future.
Business & Marketing
Pop Culture: How to Create a Pizza Pop-Up Event
Pop-up events help mobile pizzerias expand their brand reach and nab new customers. Follow these 7 steps to make them a success.
Business & Marketing
Why These Pizza Chains Work With Third-Party Delivery Platforms
Still on the fence about working with third-party delivery? Here’s how top pizza chains are making it work for them.
SmartMarket
HostMilano 2021 Returns Live October 22-26
Innovation, sustainability, technology and safety will be at the forefront of the 42nd edition of HostMilano, the global equipment hub bringing together the most prominent Italian and international companies.
Marketing Idea Zone
Idea Zone – Grubtools Offers Free Custom-Branded App and Commission-Free Online Ordering for Pizzerias
Are you tired of paying up to 30% commission on your third-party online orders? Are you paying a flat fee per order or perhaps even a monthly subscription fee to offer online ordering to your customers? Meet Grubtools, a leading online food ordering platform designed to give your pizzeria a … More
Eye on the Chains
Eye on the Chains: Latest News from Pizza Hut, Jet’s Pizza, Donatos and UNO Pizzeria & Grill
Life in the Hut Lane Pizza Hut adapted to customer concerns in the early months of the pandemic by becoming the first national pizza brand to offer contactless curbside pickup. In March 2021, the chain announced another big move: the addition of dedicated digital order pickup windows at more than … More
Accounting For Your Money
How to Take Full Advantage of the Restaurant Revitalization Fund
Restaurant Revitalization Fund grants are capped at $10 million and limited to $5 million per location for multiunit restaurant companies. RRF funds can be used for payroll, utilities, maintenance, supplies, operating expenses, covered supplier costs, food and beverage inventory and other needs specified by law. Update: After press time for … More
Marketing Idea Zone
Eliminate Your POS and Credit Card Fees With Meridian Star POS
Meridian Star POS, headquartered in Ft. Lauderdale, Florida, goes above and beyond offering high-quality integrated point-of-sale solutions for pizzerias by making all of their “toppings” free of cost. From next-day equipment replacement to offering support with a team of 27 in-house technicians available 24 hours a day, seven days a … More
SmartMarket
SpeedLine: A Complete Restaurant Delivery System
It’s not as easy as it looks to create a seamless customer experience in your restaurant, especially for takeout and delivery orders. You put a lot of work into order entry, prepping, dispatching, delivering and accepting payment for every order. Without a proper system in place, that work can be … More
Business & Marketing
Direct Mail Meets Digital in the New Pizzeria Marketing Paradigm
Digital campaigns and direct-mail marketing can deliver explosive results when used in combination, one expert says. No one marketing channel is the be-all and end-all—if your marketing budget allows for it, utilize as many different channels as possible to maximize results. Related: 5 ideas for boosting your catering business with … More