Eye on the Chains

Eye on the Chains – June/July 2020

CPK Market Offers Groceries and Meal Kits The coronavirus pandemic has prompted California Pizza Kitchen (CPK) to move into the meal kit and grocery business in a big way. In early April, the Playa Vista, California-based chain introduced CPK Market, which provides specialty meal kits as well as pantry and … More

Marketing Idea Zone

How to Adapt and Stay Strong During the COVID-19 Crisis

With traditional restaurant dining rooms closed, pizzerias are uniquely positioned to grow. Some key points to keep in mind: Pizzerias can take advantage of the 44% to 64% increase in local business searches for takeout and fast food. Market analysts are giving “buy” ratings for stock in pizza delivery chains due to … More