Pizza News

Leave it to the pros – making radio advertising work

If you read my column in the last issue, you discovered a way to gain an unfair advertising advantage over your competitors; i.e., by using a professionally produced jingle. The next logical step, in my opinion, is to advise you use clever ad copy that is professionally produced to work … More

Pizza News

Two-way radios improve customer service

A customer left waiting to be seated can easily become a lost customer. Magill's Famous Pizza in Annandale, Virginia is a buffet-style restaurant known to serve as many as 2,000 people in a single day. Located just off a major interstate just outside the nation's capitol, they have found a … More

Pizza News

Bill York's Idea Forum

Strategy #93 Put the Wireless Web to Work For You! You've probably noticed the recent explosion in wireless devices. Internet-enabled wireless phones and Palm Pilots™ are showing up attached to just about everyone's belt. So how can you tap into this great new marketing tool? One way is by partnering … More

Pizza News

Are you charging too low a price?

If you look at a pizza ad in the newspaper, you're almost bound to see a coupon or a featured price discount. If consumers perceive that a chain like Dominos, or a local operator trying to compete with Dominos, can always be bought on deal, then they aren't likely to … More

Pizza News

Pizza predictions

Predicting is risky business. It opens a big door to the possibility that, some day, people will point a finger at us and scream, "Boy, were you wrong!" Regardless, here are some of my fearless predictions. I confidently assert that at least 50 percent of them will some day occur. … More

Pizza News

Special Occasion Pizzas

Dino is a true pizza artist.  Some people only make pizza; Dino lives and breathes pizza. Dino's Italian heritage proved to be a pizza asset from an early age, and as fate would have it, the small pizzeria he worked for while in high school came up for sale just … More