TRY THIS PROMOTION The Pepperoni Celebration Sale Using Visual Noise!!!!!! Want to turn an $11,000 per week store into a $13,000 per week store?   That's just what happened to Eureka Pizza after a successful sales promotion took sales to record high levels. When sales returned to normal the weekly sales average was $2,000 higher […]

Pizza Mann Gets Marketing Director and Marketing Direction Pizza Mann with it's new headquarters on Pizza Mann Street in Traun Austria has recreated it's marketing look under the leadership of Marketing Director Manfred Mayer. The successful Kid's club started in 1996 just welcomed it's 10,000th member. 100-200 new members sign up each week system wide. […]

You don't need me to tell you that a high turnover rate spells big trouble. It wrecks havoc on your operation. Service, quality, and customer satisfaction all take a hit. Plus it's time consuming headache that sucks big bucks out of your pocket as you constantly recruit, interview and train new employees. Besides, without enough […]

La Nova Pizzeria of Buffalo New York has been rated the number one independent pizza operation in the country. And unless you know of another pizza store that averages $100,000 per week in sales the title is theirs to keep. How can one store do that much business? Isn’t that impossible? After spending three amazing […]

PLAYING CUPID Entry #1 This entry was submitted by Aubrey S. Adams, Sr, Owner of Profecto in Niles, OH. With the cooperation of several other local businesses, Profecto Pizzeria has created a wonderful Valentine's promotion for them all.  Their drawing was for a heart-shaped pizza, served in the winner's Sweetheart room provided by a local […]

Jim Jacobs has been hit hard by the competition, but he's fighting back with some pretty smart marketing techniques. Jim Jacobs is like many independent pizza operators today.  They started off in the business 20 or 30 years ago and rode the pizza industry's wave of prosperity and growth.  Now they find it harder to […]

How does your company make marketing decisions? Is it based on gut instincts or measurable results? Before POS systems were common, marketing decisions were only scrutinized on a theoretical basis.  No one really knew who made the best marketing decision because not many people really knew how to measure results.  The most successful marketing directors […]

In an industry that is driven by the printed advertisement, doorhanging reigns supreme.  Even the novice pizza operator knows to put out a bunch of flyers around the neighborhood to get the business going. The term doorhanging is used somewhat loosely among pizza operators to generally signify that something is placed on or near a […]

Victorville, CA . . . John's Incredible Pizza Company.  Incredible is a fitting word to describe this innovative concept:  John Parlet's 16,000 sq. ft. combination restaurant and fun center.       The exterior invites attention, not only because of it's size, but because of its strikingly different design and bold, bright decor.  Nothing ordinary […]

One of the most popular forms of advertising in the pizza business is fliers.  Customers almost expect to receive a few in the mail each week to tell them the new pizza prices and combos being offered in their neighborhood.  They hold onto them for the next Friday night they don't feel like cooking, or […]

In 1904 Giuseppi Toppazzini created a bread dough in Italy that he would one day use at his new "Toppazzini Bakery" in Sudbury, Ontario.  Giuseppi had a son Bruce who carried on the baking tradition.  Bruce Toppazzini handed the recipe and bakery to his son Ron.  Ron, with his sons Kelly and Keith Toppazzini used […]

VALENTINE'S DAY KISSES Tom Feltenstin is the President of the neighborhood Marketing Institute in Palm Beach, Florida and author of The Encyclopedia of Promotional Tactics and Underdog Marketing. Tom's Encyclopedia of Promotional Tactics is a collection of marketing ideas that prevent you from ever running out of ideas. You may contact the Institute by calling […]

How do you increase your profits without raising prices or guest counts? No, this isn't the riddle of the month, it's the business of Greg Rapp, a restaurant consultant who specializes in Menu Programs. According to Rapp, the secret to increased profits is on the menu. After getting a degree in Advertising from Washington State […]

Mary Wilson remembers well the visit she got from the new pizza competitor in town. The brash and brazen entrepreneur walked into her Southern Illinois Domino’s Pizza store and arrogantly announced that he was going to put her out of business. The competitor was a former pizza chain supervisor with a strong operations background. He […]

Pizza Mann Shows Marketing Leadership Pizza Mann is the name of Austria’s largest pizza chain. The 29 store franchise chain has an excellent product, strong operations, and creative marketing. Their pizza is excellent. They have a thin style pizza with a special Austrian flavor, probably most similar to Papa John’s in overall presentation. Some of […]

Australia's Largest homegrown pizza chain is Eagle Boys. Eagle Boys Pizza uses some wonderfully different graphics than we see in the states. Here are some points to consider when designing marketing materials for your next campaign, thanks to the marketing folks at Eagle Boys. MASS MAILER OR INSERT PIECE Note how quickly the reader of […]