Marco’s Pizza, one of the nation’s fastest-growing pizza brands, announced the launch of new messaging that the brand is calling the “But Wait, There’s Marco’s” platform, designed to convert pizza lovers into Marco’s Pizza fans.

According to the Datassential 2024 Pizza Keynote, 66% of consumers had pizza within the last week, yet 96% of consumers’ last pizza order was from an establishment they had been to before. Marco’s Pizza is determined to disrupt consumers’ habits and get them to check out Marco’s if they haven’t before.

According to a press release from the brand, “‘But Wait, There’s Marco’s’ encourages consumers to break free from the mundane and try the big, bold flavors of Marco’s Pizza that come from its commitment to craftmanship: fresh dough made in every store, every day; the founder’s signature sauce; a fresh, never frozen blend of three real cheeses; and premium toppings baked atop an always golden crust.”

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The new platform kicks off Monday with a national advertising campaign, created by Chicago-based BarkleyOKRP. At the heart of the campaign are 15 and 30 second spots that will air on major networks on linear and streaming TV, executed by Marco’s new media agency of record, Noble People.

In addition to the new TV spots, the brand is bringing But Wait, There’s Marco’s to life through print, radio, paid social media, digital out-of-home units, email marketing and a full creative refresh that delivers a brighter, more modern look and feel across all touch points.

“From day one, Marco’s Pizza has delivered superior quality and next-level flavor. And it’s time for more consumers to taste the difference,” said Denise Lauer, chief marketing officer, Marco’s Franchising, LLC. “The launch of our new brand platform, ‘But Wait, There’s Marco’s,’ inspires consumers to change up their pizza routine and experience the extraordinary flavor that we bring to the table every day. We believe consumers will discover that Marco’s Pizza is more than better.”

From captivating new imagery of its hallmark products to an unforgettable new tagline that interrupts common pizza eating occasions, the ‘But Wait, There’s Marco’s’ brand platform urges consumers to never settle for mediocre pizza.

“There’s nothing better than a delicious rhythmic hook to shake up the status quo. And we’re doing this by celebrating the quality and craft that goes into every Marco’s pizza,” said Matt Reinhard, BarkleyOKRP founder and head of design. “With this new campaign, we have an opportunity to showcase a modern twist on one of the category’s fastest growing brands.”

As part of the promotion, beginning today, consumers can score 32% off eligible pizzas by using a promo code.

In addition, the brand is celebrating the launch of its new ‘But Wait, There’s Marco’ platform with an offer to help consumers elevate their pizza experience. Marco’s most popular pizza—the Pepperoni Magnifico, loaded with both classic and crispy, cupped Old World Pepperoni—is available for just $9.99 using code PEPMAG for a limited time.