If you are like most busy pizzeria owners and operators who already have too much on their plate, it’s likely you find it difficult to consistently execute the right marketing at the right time.

As we head closer to the holidays and the new year rapidly approaches, you can buck that trend. Right now is the perfect time to capitalize on the season and execute the right marketing, using two very specific direct-mail marketing pieces and tactics.

It’s the perfect timing with the upcoming holidays—whether your prospective customers celebrate Christmas, Hanukkah, Kwanzaa or any other holiday—to send them a gift in the mail in the form of a gift card to your restaurant. This is one of the most effective forms of marketing you can execute right now. Gift cards offer tremendous value and will be greatly appreciated by your new prospective customers.

This is easily executed by using direct-mailed plastic postcards that contain one, two or up to four pop-out gift cards. Get creative based on what your specific pizzeria offers. For example, to drive larger orders, consider offering a gift card for catering and another one for dine-in, takeout and/or online ordering.

As we look toward the new year, one of the most effective marketing strategies is to utilize direct-mailed postcard magnets that specifically contain a 2024 calendar. With the combination of the relevant calendar along with the magnet, your prospective customers will intuitively put them on their fridge. The key is timing and getting the calendar magnets to your prospective customers before a competitor does.

Once you put your plan in place to capitalize on the holiday season, it’s critical that you begin looking forward and planning for 2024. The crucial piece of your 2024 marketing is planning and putting your marketing on a calendar. If your marketing plan is not on a calendar, you will only be marginally successful—if successful at all—trying to do it on the fly. Act now and plan your 2024 marketing now. Remember, marketing is your investment in future sales and growth.

To learn more about how Mail Shark can help your pizzeria get more customers and increased sales with their unique line of direct-mail products and their weekly direct-mail marketing strategy, call 610-463-0508 or visit TheMailShark.com/PMQ.