The holiday season is coming, which means big sales numbers for retailers. But the restaurant business and pizzerias don’t always see a lift around the holidays. In fact, there are often slower days due to holidays and vacations. How can pizzerias make up for that loss and even add sales in Q4? The answer is meeting your customers’ needs for inspiring foodie gifts by offering them for sale in your pizzeria.
One obvious choice for this is hot honey. Gifting honey has a long history, starting with ancient Egyptians who gave honey and honey cakes as a gift to appease the gods. Over time, many countries and religions adopted honey as part of their holiday traditions. It’s still one of the most universally popular gifts and can be enjoyed for months or even years without spoiling.
Mike’s Hot Honey is not only the fastest-growing pizza topping, up 513% in the last four years (Datassential FoodBytes, September 2021), it also consistently holds the top spot for hot sauces and honey on Amazon in December because of its huge appeal as a gift item. The company offers a free counter display for retailing bottles, and many Mike’s Hot Honey customers have already learned the benefits of increasing checks through impulse sales of the product.
Lorenzo of Joe’s Pizza in New Canaan, Connecticut displays Mike’s Hot Honey bottles at the checkout for $12 each. “It’s a no-brainer since we feature it on the menu and people were always asking where they could buy it,” he says. The display lives there year-round, but sales see a significant increase in November and December.
Mike’s Hot Honey is available through foodservice distributors nationwide. Email wholesale@mikeshothoney for more information or to order a free counter display.