Marketing Idea Zone

Idea Zone: Pizzaroomkeys.com

The average hotel guest checks in between 4 and 7 p.m.; they’re tired, hungry and don’t know where to eat. Sure, a chain restaurant is always safe, but if they could discover a local pizzeria, available via speed dial on their hotel phone right at check-in, they may be inclined … More

Marketing Idea Zone

Idea Zone: Peel-a-Deal

How many times a year are you approached by a school, church, youth sports association, or other fundraising group wanting money for this or that? Community involvement is a necessary part of running a successful business, and for over 19 years now there has been a way to do it … More

Marketing Idea Zone

Do You Have the Fire Within to Go Mobile?

Anyone can benefit from a mobile operation, even if you’re already in a brick-and-mortar shop. A Fire Within mobile wood-fired unit will allow you to take your signature taste out into the community, setting you apart from your competitors while generating additional revenue and increasing brand awareness.  During your … More

From the Editor

Fredi Bello: The Richest Man in the World

I suspect that, to many who know him, Fredi the Pizzaman, this month’s cover subject, is also Fredi the Everyman, one of the “little guys” of the industry—his lunch-only restaurant has just five tables—who looms tall because of his personal integrity and his passion for his work. In our … More

SmartMarket

Marra Forni: Made in the USA vs. Imported Brick Ovens

An interview with Marra Forni Founder Francesco Marra Q: Why is choosing between domestically produced and imported ovens such a difficult decision for restaurateurs? FM: There are many factors to consider. If consumers aren’t educated about a particular product, they will fall for the cheaper options. Sure, you might save a … More