Before Rick Rosenfield co-founded California Pizza Kitchen, he was a federal prosecutor taking on mob bosses and organized crime figures. Then one blunt challenge helped push Rosenfield and fellow attorney Larry Flax out of the courtroom and into the restaurant business.
Rosenfield joins Brian Hernandez for Episode 64 of PEEL: A PMQ Pizza Podcast to share how two lawyers bet their homes on an untested idea, opened a 67-seat restaurant in a supposed restaurant graveyard and built CPK into an international brand. Along the way, BBQ Chicken Pizza defeated rabbit sausage by roughly 170 orders to zero.
Hear the stories behind The California Pizza Kitchen Story: How Two Federal Prosecutors Changed the Way America Eats Pizza—told by the man who lived them.
