Singapore (September 23, 2008) – Zeller Plastik, a pioneer of the hinged closure and a leading brand division of Global Closure Systems(GCS), has launched a new microsite for Asia – www.zellerplastikasia.com. Created for brand owners, marketers, package designers and manufacturers across the region to learn about the benefits of innovative dispensing and delivery systems, the new site provides visitors with a preview of the company’s global capabilities and range of closure solutions.
In Asia, GCS’ best-selling brands are Zeller Plastik which specializes in snap-hinge closures, and Obrist which offers screw-on plastic closures for beverages. The launch of this new microsite is part of the company’s initiative to highlight these two star brands and introduce the group’s remaining four brands – Astra Plastique, Bender, UCP and Massmould. With these six brands and over 26 manufacturing sites across Europe, the Americas and Asia, GCS is a truly global company that is able to effectively deliver solutions for the personal care, household, food and beverage industries.
“We want our regional customers to recognize that here in Asia, we offer a broad range of closure options for virtually any type of packaging,” said Ashley Jones, Vice President, GCS Asia Pacific. “Zeller Plastik and Obrist are already market leaders in this region and we hope that with the introduction of our full range of services, we can be the primary choice for Asian brand owners that are diversified into several market segments.”
Added Bertrand Tellier, Regional Sales Director, GCS Asia Pacific, “We see a lot of potential in Asia as it is a heterogeneous market with many burgeoning industries that are in need of high-end packaging technologies. The new site allows us to stay connected to our customers and update them on the latest packaging solutions that can differentiate their brands.”
Visit the new Zeller Plastik microsite at www.zellerplastikasia.com.
About Zeller Plastik
With a history of nearly 60 years, Zeller Plastik invented the hinged closure and patented what is now known globally as the ‘butterfly hinge’. Among GCS’ current brand divisions, Zeller Plastik is the longest-standing brand. It is the market leader in tube closure manufacture and has the capacity to produce over 900 million standard and custom tube closures in a year.
Global Closure Systems (GCS) is a global company with over 100 years of historical roots in packaging and more than 26 years of strong regional presence in Asia. The company offers a wide range of plastic and metal closing and dispensing systems serving food, beverage, personal care, pharmaceutical, household and industrial markets worldwide.
Serving markets in more than 100 separate countries with over 40 billion closures produced annually and manufacturing in 26 production sites worldwide, GCS offers 1,400 products as well as custom crafted solutions through sales, service, and production facilities in Europe, Asia, and the Americas. GCS brands include highly recognized names such as Zeller Plastik, Obrist, Astra Plastique, Bender, Massmould and UCP.