In 1976, there were 103 breweries in the U.S. By 2013, there were about 3,000 breweries. In 2021, that number had reached 9,247 operating breweries in the U.S.
The beer industry’s rapid growth—and wild saturation—means breweries are constantly searching for ways to separate themselves from the competition. So perhaps nobody should have been surprised when New Belgium Brewing, based in Fort Collins, Colorado, announced a collaboration with Tombstone on a frozen-pizza-flavored beer. The beer will be released on April 7, in honor of National Beer Day.
According to the Denver Post, the Wisconsin-based frozen pizza company approached New Belgium Brewing with the idea for a collaboration. The brewery apparently found the idea compelling enough, signing on to produce a frozen-pizza-flavored version of its famed Voodoo Ranger IPA. In a playful twist on the acronym “IPA”—which typically stands for India Pale Ale—the can art on the Tombstone collaboration says “IP(izza)A.”
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According to the brewery’s website, the collaboration signals the joining of forces “to take pizza and beer to the next level with I(Pizza)A. Inspired by Tombstone Pizza’s born-in-a-bar heritage, this limited release Pizza IPA is for the boldest of beer and pizza lovers.”
As for the beer itself, the brewing company goes on to write, “This 7% ABV slice of heaven delivers the flavors of Tombstone’s crispy crust, tangy tomato sauce, and savory herbs and spices into an ice-cold beer. The finishing pepperoni kick of heat that will make you reach for another slice…or another pint.”
For those who like the sound of the beer, it will be available for $14.99 per four-pack of 16-ounce cans at the company’s brewery in Fort Collins. Those out-of-state, per the Post, may still be able to get their hands on the frozen-pizza beers. Those living in Washington D.C., Kentucky, Nebraska, New Hampshire, NOrth Carolina, North Dakota, Ohio, Pennsylvania, Vermont and Virginia can order the beer online. However, the beer will, in that case, cost $49.99 per four pack.
There is one final way to get a four pack, however. New Belgium is holding a giveway between now and when the beer is released on April 7. Folks can enter here.
