Pizza Power Report 2024

Which Pizza Chains Are Dominating the Internet?

Featured in the Pizza Power Report 2024:

Click here to download the full 2024 Pizza Power Report.

Estimates of web traffic and website rankings have always been dicey at best. For years, we’ve noticed that PMQ’s own site traffic has been underreported by some public sources. Nevertheless, trends in web traffic reporting can help us better understand how the pizza industry is moving forward in the digital space.

For this year’s Pizza Power Report, we reviewed web traffic estimates from multiple third-party sources to arrive at our own estimates and provide a snapshot of leading pizza chains’ digital presence and power. Not surprisingly, Domino’s is perched firmly at the top, but smaller chains like MOD Pizza and Blaze Pizza have been flexing their digital muscles, both surpassing 1 million visits a month on average.

Check out these websites and ask yourself: Which chains make it easiest to order? Which ones make customers have to dig around or jump through too many hoops to find what they’re looking for? Who’s making the best use of mouthwatering multimedia visuals to draw the eye? (Case in point: Jet’s Pizza.) Who’s putting their loyalty program front-and-center? (Blaze Pizza and MOD Pizza make sure you can’t miss it.) Which sites are slower to load? While fine-tuning your digital presence, you can learn what to do and, sometimes, what not to do, by studying the industry’s leaders.

 

No. 1: Domino’s Pizza

Website: dominos.com
Avg. Monthly Traffic: 21M


No. 2: Pizza Hut

Website: pizzahut.com
Avg. Monthly Traffic: 14M


No. 3: Papa John’s

Website: papajohns.com
Avg. Monthly Traffic: 11M


No. 4: Little Caesars

Website: littlecaesars.com
Avg. Monthly Traffic: 7M


No. 5: Marco’s Pizza

Website: marcos.com
Avg. Monthly Traffic: 2.6M


No. 6: Chuck E. Cheese’s

Website: chuckecheese.com
Avg. Monthly Traffic: 1.4M


No. 7: Hungry Howie’s Pizza

Website: hungryhowies.com
Avg. Monthly Traffic: 1.3M


No. 8: Papa Murphy’s Pizza

Website: papamurphys.com
Avg. Monthly Traffic: 1.2M


No. 9: Jet’s Pizza

Website: jetspizza.com
Avg. Monthly Traffic: 1.1M


No. 10: MOD Pizza

Website: modpizza.com
Avg. Monthly Traffic: 1M


No. 11: Cicis

Website: cicis.com
Avg. Monthly Traffic: 830K


No. 12: California Pizza Kitchen

Website: cpk.com
Avg. Monthly Traffic: 720K


No. 13: Mellow Mushroom

Website: mellowmushroom.com
Avg. Monthly Traffic: 650K


No. 14: Lou Malnati’s Pizzeria

Website: loumalnatis.com
Avg. Monthly Traffic: 640K


No. 15: Round Table Pizza

Website: roundtablepizza.com
Avg. Monthly Traffic: 630K


No. 16: Giordano’s

Website: giordanos.com
Avg. Monthly Traffic: 580K


No. 17: Pizza Ranch

Website: pizzaranch.com
Avg. Monthly Traffic: 470K


No. 18: Buca di Beppo

Website: bucadibeppo.com
Avg. Monthly Traffic: 460K


No. 19: Mountain Mike’s Pizza

Website: mountainmikespizza.com
Avg. Monthly Traffic: 450K


No. 20: Donatos Pizza

Website: donatos.com
Avg. Monthly Traffic: 410K


No. 21: Blaze Pizza

Website: blazepizza.com
Avg. Monthly Traffic: 390K


No. 22: Peter Piper Pizza

Website: peterpiperpizza.com
Avg. Monthly Traffic: 380K


No. 23: North Italia

Website: northitalia.com
Avg. Monthly Traffic: 360K


No. 24: Imo’s Pizza

Website: imospizza.com
Avg. Monthly Traffic: 350K


No. 25: Godfather’s Pizza

Website: godfathers.com
Avg. Monthly Traffic: 300K