Featured in the Pizza Power Report 2024:
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- Pizza Power Report 2024: Are We Living in a Golden Age of Pizza?
- How the Leading Chains Are Using AI to Sell More Pizza
- Old-School Operators Make Peace with Robots
- Watch Your Back, Papa Johns! Top Pizza Chains Clash for Supremacy
- Loyalty Programs: Why Points-for-Pizza Is Not Good Enough
- Why Gas Station Pizza Is Your Next Big Competitor
- Culture Is Key to Attracting High-Performing Young Workers
- The 25 Most Critically Acclaimed Pizzerias in the U.S.
- The 25 Most Popular Pizzerias in the U.S.
- Ranking the Top 10 U.S. Pizza Brands by Units and Sales
- Which Pizza Chains Are Dominating the Internet?
- Which Independent Pizzerias Are Dominating the Internet?
Click here to download the full 2024 Pizza Power Report.
Estimates of web traffic and website rankings have always been dicey at best. For years, we’ve noticed that PMQ’s own site traffic has been underreported by some public sources. Nevertheless, trends in web traffic reporting can help us better understand how the pizza industry is moving forward in the digital space.
For this year’s Pizza Power Report, we reviewed web traffic estimates from multiple third-party sources to arrive at our own estimates and provide a snapshot of leading pizza chains’ digital presence and power. Not surprisingly, Domino’s is perched firmly at the top, but smaller chains like MOD Pizza and Blaze Pizza have been flexing their digital muscles, both surpassing 1 million visits a month on average.
Check out these websites and ask yourself: Which chains make it easiest to order? Which ones make customers have to dig around or jump through too many hoops to find what they’re looking for? Who’s making the best use of mouthwatering multimedia visuals to draw the eye? (Case in point: Jet’s Pizza.) Who’s putting their loyalty program front-and-center? (Blaze Pizza and MOD Pizza make sure you can’t miss it.) Which sites are slower to load? While fine-tuning your digital presence, you can learn what to do and, sometimes, what not to do, by studying the industry’s leaders.
No. 1: Domino’s Pizza
Website: dominos.com
Avg. Monthly Traffic: 21M
No. 2:Â Pizza Hut
Website: pizzahut.com
Avg. Monthly Traffic: 14M
No. 3:Â Papa John’s
Website: papajohns.com
Avg. Monthly Traffic: 11M
No. 4:Â Little Caesars
Website: littlecaesars.com
Avg. Monthly Traffic: 7M
No. 5:Â Marco’s Pizza
Website: marcos.com
Avg. Monthly Traffic: 2.6M
No. 6:Â Chuck E. Cheese’s
Website: chuckecheese.com
Avg. Monthly Traffic: 1.4M
No. 7:Â Hungry Howie’s Pizza
Website: hungryhowies.com
Avg. Monthly Traffic: 1.3M
No. 8:Â Papa Murphy’s Pizza
Website: papamurphys.com
Avg. Monthly Traffic: 1.2M
No. 9:Â Jet’s Pizza
Website: jetspizza.com
Avg. Monthly Traffic: 1.1M
No. 10:Â MOD Pizza
Website: modpizza.com
Avg. Monthly Traffic: 1M
No. 11:Â Cicis
Website: cicis.com
Avg. Monthly Traffic: 830K
No. 12:Â California Pizza Kitchen
Website: cpk.com
Avg. Monthly Traffic: 720K
No. 13: Mellow Mushroom
Website: mellowmushroom.com
Avg. Monthly Traffic: 650K
No. 14: Lou Malnati’s Pizzeria
Website: loumalnatis.com
Avg. Monthly Traffic: 640K
No. 15: Round Table Pizza
Website: roundtablepizza.com
Avg. Monthly Traffic: 630K
No. 16: Giordano’s
Website: giordanos.com
Avg. Monthly Traffic: 580K
No. 17:Â Pizza Ranch
Website: pizzaranch.com
Avg. Monthly Traffic: 470K
No. 18: Buca di Beppo
Website: bucadibeppo.com
Avg. Monthly Traffic: 460K
No. 19: Mountain Mike’s Pizza
Website: mountainmikespizza.com
Avg. Monthly Traffic: 450K
No. 20: Donatos Pizza
Website: donatos.com
Avg. Monthly Traffic: 410K
No. 21: Blaze Pizza
Website: blazepizza.com
Avg. Monthly Traffic: 390K
No. 22: Peter Piper Pizza
Website: peterpiperpizza.com
Avg. Monthly Traffic: 380K
No. 23: North Italia
Website: northitalia.com
Avg. Monthly Traffic: 360K
No. 24: Imo’s Pizza
Website: imospizza.com
Avg. Monthly Traffic: 350K
No. 25: Godfather’s Pizza
Website: godfathers.com
Avg. Monthly Traffic: 300K
