Featured in the Pizza Power Report 2024:
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- Pizza Power Report 2024: Are We Living in a Golden Age of Pizza?
- How the Leading Chains Are Using AI to Sell More Pizza
- Old-School Operators Make Peace with Robots
- Watch Your Back, Papa Johns! Top Pizza Chains Clash for Supremacy
- Loyalty Programs: Why Points-for-Pizza Is Not Good Enough
- Why Gas Station Pizza Is Your Next Big Competitor
- Culture Is Key to Attracting High-Performing Young Workers
- The 25 Most Critically Acclaimed Pizzerias in the U.S.
- The 25 Most Popular Pizzerias in the U.S.
- Ranking the Top 10 U.S. Pizza Brands by Units and Sales
- Which Pizza Chains Are Dominating the Internet?
- Which Independent Pizzerias Are Dominating the Internet?
Click here to download the full 2024 Pizza Power Report.
Obviously, an independent pizzeria or small chain—even those that have found their niche or are poised to grow—can’t hope to match the digital reach of a major chain. But when we look at web traffic for smaller operations on a per-unit basis, we get a very different picture of what it takes to move your business to the next level in an increasingly data-driven economy.
For this year’s Pizza Power Report, we reviewed web traffic estimates from multiple third-party sources to zero in on the independent pizzeria websites that reach the largest audiences. We don’t claim that this ranking is in any way definitive; as stated elsewhere in the report, we recognize that estimates of web traffic and website rankings have always been dicey at best. (PMQ’s own site traffic has been underreported by some public sources. We’re used to it.)
While there are many factors involved in the digital success of these pizza companies, it’s worth checking out their sites to discover what they’re doing right—and to use their best practices to bolster your own digital presence. Keep in mind, however, that this list is based on estimated monthly traffic to each site, not the overall quality of the site. In some cases, a site’s popularity might very well be rooted in the pizzeria’s brick-and-mortar longevity, reputation and deep ties to the community rather than in its digital robustness.
No matter what, the internet continues to evolve, so your pizzeria’s website must always be thought of as a work in progress. Take the time to learn from the successful ones, and you will grow your traffic, too.
No. 1: Joe’s Pizza (NY)
Website: joespizzanyc.com
Units: 7
Est. Avg. Monthly Traffic: 200K
Est. Monthly Traffic/Unit: 29K
No. 2: John’s Incredible Pizza Co.
Website: johnspizza.com
Units: 9
Est. Avg. Monthly Traffic: 150K
Est. Monthly Traffic/Unit: 16K
No. 3: Mario’s Pizzeria
Website: mariospizzaonline.com
Units: 7
Est. Avg. Monthly Traffic: 110K
Est. Monthly Traffic/Unit: 16K
No. 4: Toppers Pizza Place
Website: topperspizzaplace.com
Units: 11
Est. Avg. Monthly Traffic: 170K
Est. Monthly Traffic/Unit: 15K
No. 5: Pizza Luce
Website: pizzaluce.com
Units: 9
Est. Avg. Monthly Traffic: 130K
Est. Monthly Traffic/Unit: 15K
No. 6: Incredible Pizza Company
Website: incrediblepizza.com
Units: 6
Est. Avg. Monthly Traffic: 86K
Est. Monthly Traffic/Unit: 14K
No. 7: Goodfellas Pizzeria
Website: goodfellaspizzeria.com
Units: 10
Est. Avg. Monthly Traffic: 140K
Est. Monthly Traffic/Unit: 14K
No. 8: New York New York Pizza
Website: nynypizzeria.com
Units: 8
Est. Avg. Monthly Traffic: 100K
Est. Monthly Traffic/Unit: 13K
No. 9: Frank’s Pizzeria
Website: frankspizzeriaomaha.com
Units: 3
Est. Avg. Monthly Traffic: 38K
Est. Monthly Traffic/Unit: 13K
No. 10: Joe’s Pizza (CA)
Website: joespizza.it
Units: 6
Est. Avg. Monthly Traffic: 68K
Est. Monthly Traffic/Unit: 11K
No. 11: Buddy’s Pizza
Website: buddyspizza.com
Units: 16
Est. Avg. Monthly Traffic: 180K
Est. Monthly Traffic/Unit: 11K
No. 12: Bertucci’s
Website: bertuccis.com
Units: 23
Est. Avg. Monthly Traffic: 240K
Est. Monthly Traffic/Unit: 10K
No. 13: Zachary’s Chicago Pizza
Website: zacharys.com
Units: 5
Est. Avg. Monthly Traffic: 50K
Est. Monthly Traffic/Unit: 10K
No. 14: Jules Thin Crust
Website: julesthincrust.com
Units: 7
Est. Avg. Monthly Traffic: 69K
Est. Monthly Traffic/Unit: 10K
No. 15: Frankie’s Pizza
Website: frankies-pizza.com
Units: 6
Est. Avg. Monthly Traffic: 59K
Est. Monthly Traffic/Unit: 10K
No. 16: Mamma Mia’s
Website: mammamias.net
Units: 6
Est. Avg. Monthly Traffic: 56K
Est. Monthly Traffic/Unit: 9.3K
No. 17: Giordano’s
Website: giordanos.com
Units: 64
Est. Avg. Monthly Traffic: 590K
Est. Monthly Traffic/Unit: 9.2K
No. 18: Frank Pepe Pizzeria Napoletana
Website: pepespizzeria.com
Units: 16
Est. Avg. Monthly Traffic: 140K
Est. Monthly Traffic/Unit: 8.8K
No. 19: Gallagher’s Pizza
Website: gallagherspizza.com
Units: 4
Est. Avg. Monthly Traffic: 35K
Est. Monthly Traffic/Unit: 8.6K
No. 20: Ian’s Pizza
Website: ianspizza.com
Units: 9
Est. Avg. Monthly Traffic: 77K
Est. Monthly Traffic/Unit: 8.6K
No. 21: Pie Pizzeria
Website: thepie.com
Units: 6
Est. Avg. Monthly Traffic: 51K
Est. Monthly Traffic/Unit: 8.5K
No. 22: Franco’s Pizza
Website: francospizza.com
Units: 5
Est. Avg. Monthly Traffic: 41K
Est. Monthly Traffic/Unit: 8.2K
No. 23: Lou Malnati’s Pizzeria
Website: loumalnatis.com
Units: 81
Est. Avg. Monthly Traffic: 640K
Est. Monthly Traffic/Unit: 7.9K
No. 24: Maria’s Italian Kitchen
Website: mariasitaliankitchen.com
Units: 8
Est. Avg. Monthly Traffic: 61K
Est. Monthly Traffic/Unit: 7.6K
No. 25: Green Lantern Pizza
Website: greenlanternpizza.com
Units: 11
Est. Avg. Monthly Traffic: 81K
Est. Monthly Traffic/Unit: 7.4K
