Pizza Hut is giving its “Wing Wednesday” platform a makeover. For a limited time—on Wednesdays through November 5—the pizza chain will be selling 20 ‘Lil’ Wings’ for $10.
According to Pizza Hut, its Lil’ Wings are “snackable, crispy, fried wings tossed in your favorite sauce or rub.” In order to promote the new special, Pizza Hut marketing brass has designed a “Wingfluencer” campaign.
The campaign is a humorous take on “corporate culture and the slump many Americans report midweek,” Pizza Hut said in a statement. The marketing includes a created character named “Brian Flatsworth,” a fictional corporate bigwig who lends “humorous corporate advice in videos and social media commentary” including on LinkedIn, where Flatsworth has an account. The Wingfluencer will start dropping “pro tips” on how wing lovers can maximize the return on lunches with Lil’ Wings this week.
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“We wanted to give fans a reason to look forward to the middle of the week,” said Melissa Friebe, chief marketing officer at Pizza Hut. “With amazing, craveable wings at an unbeatable deal, Wing Wednesday is our way of inviting people to try just how good Lil’ Wings are and enjoy a little midweek flavor boost they know Pizza Hut for.”
All advertising jokes aside, the deal appears to be yet another way a pizza chain is attempting to give consumers value—the industry’s corporate buzzword of the past few years.
