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Food & Ingredients

Survey: What Do Americans Think About Breakfast Pizza?

In a survey commissioned by Casey's, the convenience store chain, 74% of parents said they'd eat breakfast more often if they could get it in pizza form.

Forget bacon, eggs and pancakes. If Americans had their druthers, they’d eat a lot more pizza for breakfast.

At least, that’s according to a new survey from convenience store chain Casey’s. FleishmanHillard and Casey’s commissioned Atomik Research to conduct an online survey of 2,003 adults across the U.S. The sample consisted of 1,002 parents of school-aged children between 5 and 17, and 1,001 adults who don’t have children.

Among the survey’s findings: Nearly 3 in 4 parents (74%) said they would eat breakfast more often if they could get a breakfast pizza. Is it time to add a breakfast pizza to your restaurant’s menu?

Recipe: Smithfield’s Crispy Pepperoni and Egg Breakfast Pizza

All in all, the survey found that pizza for breakfast simply makes the day start better:

  • 44% of people would be inclined to eat breakfast more often if pizza was on the menu.
  • More than half of adults (52%) wish pizza was considered a more traditional breakfast food.
  • Nearly three in five adults (57%) say they would eat breakfast more often if they could get a breakfast pizza.

“You heard it here first: Pizza is breakfast in Casey’s Country,” said Tom Brennan, Casey’s chief merchandising officer, noting that Casey’s has been serving breakfast pizzas for more than 20 years. “For parents, kids, morning commuters and early risers alike, pizza for breakfast is the answer.”

To highlight its breakfast pizza offerings, Casey’s has partnered with three college football athletes from across its 16-state footprint: Emeka Egbuka (wide receiver, Ohio State), Jacob Warren (tight end, Tennessee), and Luke Lachey (tight end, Iowa).

“Between school, practice, film study and workouts, I’m balancing a lot as a student-athlete,” Egbuka said in a press release. “To be able to go into a Casey’s and get everything I need in one spot, it was a no-brainer to partner with them. And who would say no to pizza for breakfast? There’s nothing better.”