Everyone knows the importance of setting goals. The problem is in the type of goals people set.

Since the inception of the industrial era, business has moved in what has been referred to as the “sell/buy” approach. In other words a business, corporation, or even street vendor offers products for sale and the consumer purchased them. Marketing, advertising, branding and all other endeavors of business were designed to support this “sell/buy” mentality. Madison Avenue soon learned that the product was more important than the customer and the only part of the customer that truly matter was the customer’s willingness to pay for the product.

In today’s competitive business arena, getting your company’s name in a newspaper or magazine for doing something POSITIVE is often difficult. From what I’ve seen, it’s not that the “news” you’re announcing isn’t publishable, it’s that the message was delivered in an improper manner.

Just when you think you have it all figured out in terms of marketing your business, along come some new technologies that revolutionize your company’s ability to promote itself to prospects and existing customers. And while most people have heard of these technologies by now, namely blogs and podcasts, few are taking full advantage of what these marketing mediums can offer their businesses.

Selling to senior executives is a terrific challenge. Most often you are facing barriers to entry before you can even think about deploying appropriate sales strategies.

Word of mouth is the most powerful force in business. Who doesn’t want to have other people “buzzing” about them? If people respect you, like you and have a good experience with you (or hear about it from someone else) they hire you, promote you and do business with you.

For many small businesses, the traditional ways of attracting customers are no longer enough. Today, technology abounds, and the smart business owners are using it as a vital part of their business growth strategy. In fact, since many people now spend more time online than they do listening to radio or watching television, web-based advertising is a must for any small business to survive. Following are some of the latest technologies you can use to reach existing customers and attract new ones.

In today’s highly competitive business world, your employees have a lot of options. KEYGroup’s Joanne Sujansky shares some innovative ideas on how to keep them from seeking greener pastures­without breaking the bank.

They’re here, there, everywhere. They upset managers and fellow employees–even themselves. Who are “they?” If you haven’t already guessed, “they” are the negative employees most people encounter in the workforce at some point. If not carefully managed, they can suck the energy out of your business and your personal life.

Cili, one of the oldest pizza chains in the Baltic, has sent a pizza high into Earth’s atmosphere

Families and food fans invited to attend ‘Slice of Happiness Tour’ events nationwide, sample Annie’s new pizza, take interactive family photos, and win prizes

Pizzeria helps community cause

4,000 free pizzas, John Schnatter appearances throughout New York City among several events marking milestone

Socially responsible, artisan pizza restaurant helps fight childhood hunger in the U.S.

Pizza Hut ready to serve football fans

(Press Release) NEW ALBANY, MS, SEPTEMBER, 2012– Master-Bilt Refrigeration, is proud to announce their newest  Canadian sales representative, Richard Yeomans of Richard Yeomans Sales and Marketing.  Richard will cover sales for north, east and south Ontario effective immediately.  Richard brings over 20 years of experience in the refrigeration and foodservice industry.   “We are very pleased to […]

With Four Openings in Past 12 Months, the Pioneer of Fast Casual Pizza is established as National Market Leader