(Press Release) DALLAS, Sept. 12, 2012–With college and pro football seasons in full swing, fans across America are gathering in front of the TV for good times. To take the gathering from good to great, Pizza Hut is rolling out its game day MVP: the Big Dinner Box, an epic-sized box filled with two medium rectangular one-topping pan pizzas, five breadsticks and the choice of four Stuffed Pizza Rollers, one pan of Tuscani® Pasta or eight wings for only $19.99. Customers who order their Big Dinner Box online at PizzaHut.com also get a free 2-liter Pepsi.
To help usher in the Big Dinner Box, Pizza Hut recruited another MVP in quarterback Aaron Rodgers. Rodgers has proven on the field his ability to call the right plays and deliver in the clutch so naturally that know how is being used in showing consumers how to make it great at home on game day with the Big Dinner Box.
“At Pizza Hut we believe that every experience deserves to be great,” said Kurt Kane, Pizza Hut CMO. “That is why we created the Big Dinner Box which helps turn watching a football game into a really delicious and memorable experience. There is no player out there who represents going for great better than Aaron Rodgers, so when we heard he was a fan of Pizza Hut we just knew we had to partner up!”
Rodgers, who says the Pizza Hut mushroom and pepperoni pizza is his favorite, will appear in a series of TV spots that debuted Sunday during the first full slate of pro football games. The ads will rotate and refresh throughout the season during prime football viewing. Football fans looking to view the TV spots starring Rodgers can visit the Pizza Hut YouTube channel (YouTube.com/PizzaHut).
“Partnering with a great brand like Pizza Hut was one of the most fun experiences I’ve ever had on an ad shoot,” said Rodgers. “I’m a big fan of the brand, and I know from experience how much better it is to watch football with a slice of Pizza Hut pizza in one hand.”
Big Dinner Box – The Game Changer
Featuring three Pizza Hut favorites, the Big Dinner Box was built for game day at the unbelievable price of $19.99. The stars of the Big Dinner Box team are:
- Pizza: a pair of medium, rectangular, pan pizzas with one great-tasting Pizza Hut topping on each; customers can choose different toppings for each to help keep the game day crowd satisfied.
- Breadsticks: crispy on the outside, soft and chewy on the inside, the famous Pizza Hut breadsticks are no side show in the Big Dinner Box lineup. Five are included in each Big Dinner Box along with a marinara dipping sauce.
- The Choice: in the off-season Pizza Hut elevated the Big Dinner Box playbook by offering an option play on one of the side items. Customers can choose from four Stuffed Pizza Rollers, one pan of Tuscani® Pasta or eight wings to complete their box.
- The Plus Up: customers who order their Big Dinner Box online at PizzaHut.com get a free 2-liter Pepsi.
Rodgers knows first-hand the appeal of the Big Dinner Box, especially for game time.
“If you’re looking at this big pizza box, it has everything you want in it,” added Rodgers. “There aren’t many things better than pizza and sports on TV.”