(Press Release) BERKELEY, Calif., Sept. 17, 2012 — This fall, Annie's (NYSE: BNNY) is hitting the road to celebrate its continued expansion into the frozen aisle with new family-sized Rising Crust Frozen Pizza made with organic ingredients. Available in three flavors including Uncured Pepperoni, Four Cheese and BBQ Recipe Chicken, Annie's is the first rising crust pizza made with organic ingredients and natural meat toppings in varieties kids and adults love.
"More and more, parents want convenient comfort foods made with higher quality ingredients for their families," said Sarah Bird, Chief Mom Officer for Annie's. "Annie's remains committed to answering that call. Frozen pizza is a mainstay in millions of homes across the country – and now, families can choose an option made with organic ingredients that features the delicious taste people have come to expect from Annie's, in a size large enough to feed the whole family."
Grab a Slice of Happiness! To celebrate the Rising Crust Pizza launch, Annie's is kicking off the "Slice of Happiness Tour" from its hometown, Berkeley, Calif., on September 29. Through mid-November, Annie's mobile pizza kitchen and organic garden will travel 6,000 miles to 11 cities nationwide, offering samples of all three pizza varieties. In addition to pre-arranged stops at family-friendly events like farmers markets, youth sporting events, and parks, Annie's will be making special "detour" stops along the way as requested by Annie's fans. Fans interested in vying for their very own "detour" event can submit their request at www.anniespizzatour.com.
At each stop, the "Slice of Happiness Tour" will serve up delicious pizza and host a number of fun,family activities including the opportunity to dig into Annie's Truck Farm – a mobile garden growing organic herbs like the ones found in Annie's pizza. Visitors can also take interactive family photos with Bernie, Annie's mascot and Rabbit of Approval, and have a chance to win prizes, pizza coupons or an appearance on Annie's "Slice of Happiness Tour" website. Fans can show their support by using the hashtag #sliceofhappiness on Twitter or Instagram.
Read more here: http://www.sacbee.com/2012/09/17/4827685/annies-celebrates-rising-crust.html#storylink=cpy