Yum! Brands Announces 2008 Expectations and Expanded U.S. Refranchising; Hosts Annual Investor Update

LOUISVILLE, Ky.--(Business Wire)--Yum! Brands Inc. (NYSE: YUM) announced today that for the full
year 2008, it expects EPS growth of at least 10%, which would mark the
seventh straight year the company will have met or exceeded its annual
target of at least 10% EPS growth.

Yum! Brands also announced the expansion of its U.S.
refranchising, targeting company ownership potentially below 10% by
year-end 2010, down from approximately 20% at year-end 2007, dependent
on market and other conditions. Additional information will be
provided at the company's investor update meeting on December 12.

Our four key strategies remain unchanged and are the key drivers
of our record of consistency, global growth, and strong global cash
generation. We expect to build on this track record in 2008 by
continuing to execute against each of these strategies as outlined
below:

-- BUILD LEADING BRANDS ACROSS CHINA IN EVERY SIGNIFICANT
CATEGORY

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-- System-sales and revenue growth of at least 20% in mainland
China, both on a local-currency basis.
-- At least 425 new-restaurant openings in mainland China,
including 310 KFCs, 85 Pizza Hut Casual Dining restaurants,
20 Pizza Hut Home Service restaurants, and 10 East Dawnings.
At least 450 new China Division (including KFC Taiwan and
Thailand) restaurants.
-- China Division restaurant margin down slightly versus 2007
due to unusually high commodity inflation early in 2008.
-- China Division operating-profit growth of at least 20%.

-- DRIVE AGGRESSIVE EXPANSION AND BUILD OUR BRANDS IN
INTERNATIONAL MARKETS

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-- System-sales growth of at least 5%, and revenue growth
expected to be even with 2007, both on a local-currency
basis. Revenue growth is expected to be negatively impacted
by approximately 5 percentage points due to refranchising
activity for both 2007 and 2008, as sales from company
restaurants are replaced by franchise royalties while
reducing assets invested.
-- At least 750 new YRI restaurant openings, including 450 new
KFCs, 250 new Pizza Huts and approximately 15 Taco Bells.
These new restaurants will be opened in at least 50
countries around the globe.
-- Restaurant margin comparable to 2007.
-- Franchise ownership at year-end 2008 of 87%.
-- Operating-profit growth of 10%.

-- DRAMATICALLY IMPROVE U.S. BRAND POSITIONS, CONSISTENCY AND
RETURNS

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-- We expect to meet our previously communicated guidance of 17%
company ownership or lower by year-end 2008 from
approximately 20% at year-end 2007. Furthermore, we plan to
expand our refranchising of U.S. company-owned restaurants,
with company ownership of the U.S. system to potentially
reach below 10% by year-end 2010. Refranchising activity
will continue to focus primarily on Pizza Hut, KFC, and Long
John Silver's. The actual timing and level of refranchising
will be dependent on market conditions, identifying
appropriate franchise partners, and performance of company
operations. The expected financial impact through 2010,
including cash proceeds and improvement in restaurant margin
and ROIC, will be provided at our investor update meeting on
December 12.
-- 350 new-restaurant openings and system-sales growth of 3%.
Revenues are expected to be flat as a result of
refranchising activity during 2007 and 2008, which will
negatively impact 2008 revenue growth by at least 4
percentage points.
-- U.S. blended same-store-sales growth at company restaurants
in the range of +2% to +3%.
-- U.S. restaurant base down approximately 1% versus 2007,
reflecting +1% to +2% net restaurant growth for Taco Bell,
which will be offset by net closures at KFC, Pizza Hut and
Long John Silver's.
-- Restaurant margin comparable to 2007.
-- Operating-profit growth of 5%.

-- DRIVE INDUSTRY-LEADING, LONG-TERM SHAREHOLDER AND FRANCHISEE
RETURNS

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-- Return on invested capital to remain at about 18%.
-- Reduction in average shares outstanding of about 6%, to about
510 million shares.
-- Global gains from refranchising ranging from $20 to $50
million, with expected pre-tax proceeds of at least $400
million, and a reduction in assets of approximately $300
million.
-- Growth in franchise fees of at least +8%, resulting from
worldwide-restaurant expansion, same-store-sales growth, and
refranchising in the U.S. and YRI.

Quarterly EPS results for 2008 will have the potential for
sizeable swings from quarter to quarter. This would be due to factors
such as our quarterly tax rate and timing of refranchising
transactions, including any associated gains or losses. Other items
that could have an impact on 2008 quarterly results include (1)
one-time gain from the sale of our minority interest in KFC Japan (at
least $70 million before taxes in Q1 2008), (2) expenses related to
U.S. business-growth initiatives (amount and timing to be determined),
(3) charges related to G&A productivity initiatives, refranchising,
and realignment of resources to drive stronger U.S. brand growth (up
to $20 million before taxes in Q1 2008 with impact to remaining
quarters to be determined). Additional information will be provided at
our investor update meeting on December 12.

Note: All preceding guidance is in "as reported" terms unless
otherwise noted as local-currency basis.

ADDITIONAL DETAILS OF OUR 2008 ANNUAL GUIDANCE IS AVAILABLE ONLINE

At the following URL:
investors.yum.com/phoenix.zhtml?c=117941&p=irol-newsEarnings.
The company will provide additional annual guidance for key items only
when there is a material change to the full-year expectations
previously noted. Otherwise, these expectations for full-year 2008
remain in effect.

2007 ANNUAL UPDATE FOR INVESTORS & ANALYSTS

The company will present an update on its business strategies and
global expansion outlook on Wednesday, December 12, from approximately
9 a.m. to 12 p.m. EST, at the New York Stock Exchange. The audio
webcast and presentation will be available online at www.yum.com.

This announcement contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended. These
statements include those identified by such words as may, will,
expect, project, anticipate, believe, plan and other similar
terminology. These "forward-looking" statements reflect management's
current expectations regarding future events and operating and
financial performance and are based on currently available data.
However, actual results are subject to future events and
uncertainties, which could cause actual results to differ from those
projected in this announcement. Accordingly, you are cautioned not to
place undue reliance on forward-looking statements. Factors that can
cause actual results to differ materially include, but are not limited
to, changes in global and local business, economic and political
conditions in the countries and territories where Yum! Brands
operates, including the effects of war and terrorist activities;
changes in currency exchange and interest rates; changes in commodity,
labor and other operating costs; changes in competition in the food
industry, consumer preferences or perceptions concerning the products
of the company and/or our competitors, spending patterns and
demographic trends; the impact that any widespread illness or general
health concern may have on our business and the economy of the
countries in which we operate; the effectiveness of our operating
initiatives and marketing, advertising and promotional efforts;
new-product and concept development by Yum! Brands and other
food-industry competitors; the success of our strategies for
refranchising and international development and operations; the
ongoing business viability of our franchise and license operators; our
ability to secure distribution to our restaurants at competitive rates
and to ensure adequate supplies of restaurant products and equipment
in our stores; unexpected disruptions in our supply chain; publicity
that may impact our business and/or industry; severe weather
conditions; effects and outcomes of pending or future legal claims
involving the company; changes in effective tax rates; our actuarially
determined casualty loss estimates; new legislation and governmental
regulations or changes in legislation and regulations and the
consequent impact on our business; and changes in accounting policies
and practices. Further information about factors that could affect
Yum! Brands' financial and other results are included in the company's
Forms 10-Q and 10-K, filed with the Securities and Exchange
Commission.

Yum! Brands Inc., based in Louisville, Kentucky, is the world's
largest restaurant company in terms of system restaurants with over
35,000 restaurants, which includes over 2,000 licensed restaurants, in
more than 100 countries and territories. Four of the company's
restaurant brands -- KFC, Pizza Hut, Taco Bell and Long John Silver's
-- are the global leaders of the chicken, pizza, Mexican-style food
and quick-service seafood categories respectively. Yum! Brands is the
worldwide leader in multibranding, which offers consumers more choice
and convenience at one restaurant location from a combination of KFC,
Taco Bell, Pizza Hut, A&W or Long John Silver's brands. The company
and its franchisees today operate over 3,500 multibrand restaurants.
Outside the United States in 2006, the Yum! Brands' system opened
about three new restaurants each day of the year, making it one of the
fastest growing retailers in the world. For the past four years, the
company has been recognized as one of Fortune Magazine's "Top 50
Employers for Minorities." It also has been recognized as one of the
"Top 50 Employers for Women" by Fortune, one of the "40 Best Companies
for Diversity" by Black Enterprise Magazine for the past three years,
one of Black Enterprise Magazine's "30 Hottest Franchises for 2006,"
one of the "Corporate 100 Companies Providing Opportunities for
Hispanics" by Hispanic Magazine, one of the "Top 50 Corporations for
Supplier Diversity" by Hispanic Trends Magazine and by BusinessWeek as
one of the "Top 15 Companies for In-Kind Corporate Philanthropy."

Yum! Brands Inc.
Analysts are invited to contact:
Tim Jerzyk, 502-874-8006
Senior Vice President Investor Relations/Treasurer
or
Quan Nghe, 502-874-8918
Director Investor Relations
or
Members of the media are invited to contact:
Amy Sherwood, 502-874-8200
Vice President Public Relations

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