Who Benefits From the Great .pizza Domain Grab of 2012?

“This week the Internet Corporation for Assigned Named and Numbers, or ICANN, published a list of the companies and individuals applying for new top-level domain names such as .pizza, .jeep., and .lol,” according to The Christian Science Monitor. “The applicants include Samsung, which is laying claim to .samsung, and the BBC, which (quite naturally) wants .bbc. In all, some 1,930 applications have been made.

“This is an historic day for the Internet and the more than 2 billion people around the world who depend on it. The Internet is about to change for ever,” said Rod Beckstrom, President and CEO of Icann, according to the Wall Street Journal. “If even three-quarters of these applications are approved, the number of top-level domains will expand four-fold.”