French’s Launches www.foodlovesfrenchs.tv  Original Programming and Contest


Winning Entry Will be Animated and Posted Online at www.foodlovesfrenchs.tv

Deadline is August 24, 2007


Parsippany, NJ (July 2007) In the tradition of great love stories, classic couples like Romeo and Juliet, Rhett Butler and Scarlett O’Hara, Harry and Sally, Food and French’s Mustard have emerged.  After all– some things just belong together! Yes, Food and French’s Mustard! That passion continues to grow from hotdogs to hamburgers, from pretzels to ham sandwiches, to just about every food item you can think of, it’s no wonder why French’s is America’s Favorite Mustard™.  Keeping in harmony with these great love stories, the makers of French’s Mustard invite you to enter the “Food Loves French’s Love Story” Contest for a chance to win fame and fortune!

Did you see French’s Mustard swoop-in to save a ham sandwich from drowning in a river of mayonnaise?  Do you have the inside scoop on the love affair between French’s Mustard and the hotdog?  Does your food love French’s Mustard so much that it is willing to go on national TV and confess its undying love?  Tell us your Food Loves French’s Love story in 200 words or less for a chance to win.  The makers of French’s Mustard have created a special website that celebrates this ongoing love affair (www.foodlovesfrenchs.tv ). The program celebrates the continued love affair between mustard and food, dating back to 1904 when French’s Mustard was first introduced along with the hot dog at the St. Louis Worlds Fair.

The website features humorous webisodes as well as a series of new advertising featuring the latest in computer generated illustration technology that captures the intense loving relationship between Food and French’s Mustard. What’s more, these animated tales are sure to spark your creativity and inspire your own entry in the “Food Loves French’s Love Story” contest. Check back often for contest updates, new animated French’s Mustard stories, and links to French’s recipes and coupons, all at www.foodlovesfrenchs.tv .

Entering the contest is easy. The public is invited to submit a love story entry, in 200 words or less, go to www.foodlovesfrenchs.tv   and click on “Chance to win Fame and Fortune”, or send your written entry by U.S. mail to Food Loves French’s Love Story Contest /attn: BHGPR 546 Valley Road, Upper Montclair, NJ, 07043, postmarked no later than August 24, 2007.  All entries must be submitted by August 24, 2007.  Ten semi-finalists will be selected and have their entries posted to the website by September 13, 2007. Viewers will log on between September 13, 2007 and September 21, 2007, to select one People’s Choice winner. The French’s panel of judges will select one Grand Prize winner. The grand prize winner will have their winning entry turned into an animated webisode that will be posted on www.foodlovesfrenchs.tv and will receive a $2,000 American Express Gift Check.  One People’s Choice Award winner will receive a $2,000 American Express Gift Check.  Each of the remaining eight semi-finalists will receive a $500 American Express Gift Check. (See official rules for more details on this contest).

French’s Mustard is the perfect, all natural way to add flavor to your family’s favorites.  French’s has been America’s favorite mustard for over 100 years.  Since its introduction at the 1904 World’s Fair in St. Louis, Missouri, French’s Mustard has been adding flavor to America’s favorite sandwiches and recipes—without adding any fat. French’s® Mustard is available in Classic Yellow®, Honey Dijon, Spicy Brown, Horseradish, and Honey flavors.

FRENCH’S Foods, a division of Reckitt Benckiser Inc., the maker of FRENCH’S® mustards, is a leading manufacturer, marketer, and distributor of food and household products. Some other well known, trusted household names in the Reckitt Benckiser Inc. family of food products include FRANK’S® REDHOT® Cayenne Pepper Sauce,  FRENCH’S® French Fried Onions, CATTLEMEN’S® Barbecue Sauce, FRENCH’S® Worcestershire sauce, and FRENCH’S® GOURMAYO™ Flavored Light Mayonnaise, FRENCH’S Potato Sticks.


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