(COPPELL, Texas) June 26, 2012 – CiCi’s Pizza introduces the Italiano Garlic pizza to its custom buffet. Made on a crisp Italiano crust, the pizza is topped with a flavorful new garlic sauce, pizza cheese, fresh red onions, black olives, diced tomatoes and a sprinkling of CiCi’s special Italiano herb seasoning.
The Italiano Garlic joins other popular pizzas in CiCi’s Italiano line, including The Meltdown (introduced in April), the Pepperoni & Sausage Italiano and the Veggie Italiano.
“Our guests seeking classic Italian flavors are sure to enjoy the Italiano Garlic,” said CiCi’s Pizza Senior Director of Food and Beverage Rebecca Stone. “Bursting with delicious, fresh-baked garlic taste, the Italiano Garlic expands the buffet’s selection and fills our restaurants with a warm, classic pizzeria aroma.”
Ongoing menu innovation and product introductions are integral to the company’s continued 10-year “Build the Brand” initiative. The Italiano Garlic is one of three pizzas added to its buffet this year, preceded by The Meltdown and The Hog Fest. Each new product is rolled out with CiCi’s “There’s More Where That Came From” campaign, strategically designed to highlight the restaurants’ distinctive pizzas and extensive buffet variety offered for one low price.
To introduce the new pizza, CiCi’s will use a concentrated mix of social media, including a new website feature that links to Facebook and allows guests to “like” the new pizza among other favorite menu items. Additionally, a humorous online commercial shows vampire mobsters diving into the Italiano Garlic pizza with unexpected results. The campaign uses taglines such as “Vampires Beware!” and “For Humans Delicious, For Vampires Deadly.”
CiCi’s makes all its pizzas using hand-stretched dough, sauce prepared in small batches using a special blend of herbs and seasonings, freshly grated cheese and crisp vegetables. CiCi’s custom buffet features a wide variety of high-quality pizzas, pasta, soup, salad and desserts.
About CiCi’s Pizza
Coppell, Texas-based CiCi’s Pizza opened its first restaurant in Plano, Texas, in 1985, and is now one of the nation’s fastest growing pizza chains. The family-oriented restaurant, known for its pizza, pasta, salad, soup and dessert buffet, has about 550 restaurants in 35 states. In 2011, Zagat recognized CiCi’s on its list of most child-friendly fast-food chains, and Entrepreneur named CiCi’s first in its category on the Franchise 500 list. In 2010, CiCi’s was named to Inc. magazine’s top 5,000 list and to Parents’ list of top family-friendly restaurants. Nation’s Restaurant News ranked CiCi’s No. 1 in sales and unit growth among pizza chains for the past four years.