Unique Pizza and Subs Opens Next Location With Conversion of Moon Township, Pennsylvania

PITTSBURGH, Dec. 12, 2006 (PRIME NEWSWIRE) (PRIMEZONE) — Unique Pizza and Subs (Pink Sheets:UPZS) continues to expand its franchising model by establishing a new franchisee in a familiar territory, Moon Township, Pennsylvania. Owned by William Wilson, the store is located in the heavily populated and growing area near Pittsburgh International Airport. The store expands Unique Pizza and Subs’ presence in the Pittsburgh market, and is one of several new locations scheduled to open over the next few weeks. Unique Pizza and Subs’ President and CEO James Vowler stated: “Having our world headquarters in Western Pennsylvania makes this opening especially rewarding for us. As we expand nationwide, it only makes good business sense to develop our own backyard. The new Moon Township store gives us a presence in a key area of Pittsburgh. In Bill Wilson, we have a franchisee that is totally committed to our system and our product. We are very happy to have him on board.”

Unique Pizza and Subs has been extremely active in finalizing plans for a number of new locations. The new year will bring with it a wave of new locations spanning the country from California to North Carolina. This comes on the heels of a year that saw Unique Pizza and Subs open a new headquarters, add new signature products to its already massive menu, recruit key personnel and gain commitments from new franchisees in eight states. With a solid base firmly established, Unique Pizza and Subs can now focus its attention in opening new markets and executing its conversion strategy throughout the U.S.

Unique Pizza and Subs sees a promising year ahead in 2007. With all the tedious work that was accomplished in 2006, UPZS has positioned itself to fully focus on store openings to achieve the aggressive growth strategies that the shareholders are expecting. The dedicated management team of Unique Pizza and Subs is looking forward to meeting and surpassing all of the expectations and challenges that lie ahead. UPZS will be providing rapid growth throughout North America while also introducing new innovative ideas and products that enhance the already strong competitive differentiation from other pizza franchises. This flurry of activity will provide opportunities far beyond their present reach and enable Unique Pizza and Subs to accelerate their revenues, leading the way to becoming cash flow positive. UPZS has created significant opportunities for 2007 by leveraging the efficiencies of their business model to make a huge impact on the entire pizza industry.