Tyson Food Service Turns Up The Value With the Tyson Value Collection

SPRINGDALE, Ark.—Tyson Food Service continues to deliver the kind of value consumers are turning to with its Tyson Value Collection. Each product in the collection is consumer
proven and fully optimized to deliver greater value to consumers and better margins for operators.

The term value means something different to everyone, so understanding how each consumer defines value is key in motivating consumers’ food-purchase behaviors. Tyson Food Service identified three value strategies that drive product and menu development to help satisfy the various needs of consumers. For the cost-conscious customer it’s all about Price Value, which means gr""eat-tasting products ideal for value menus and those watching their pennies. Premium Value means smaller portions of premium product that offer affordable luxury for those who won’t sacrifice their standards to save. And for bigger appetits, Bulk Value means offering abundant portions to satisfy without compromising smaller budgets.

Forty-five percent of adults surveyed say dining out is a part of their lifestyle. The foodservice industry differs from other industries because it is driven by consumers’ desire for convenience, value and socialization. Nearly 7 in 10 adults surveyed agreed that meals from restaurants and take-out and delivery places make it simpler for families with children to manage day-to-day lives. Eight in 10 said that patronizing a restaurant with family and/or friends frees up leisure time for activities other than cooking and offers the opportunity to socialize.

The economy has caused diners to seek out better deals and choices for every budget and taste. With consumers demanding value menus at all dining locations, the Tyson Value Collection presents consumer-proven product categories that offer cost-conscious options that customers expect—Tyson® Chicken Twists™ Craveable Chicken, Tyson® Right Size™ Filets, Tyson® Value Chicken Tenders and Breast Patties, Tyson® Charbroil Beef Patties, Tyson® Oven-Roasted Meatballs, and Tyson® Shaved
Steak® Beef. Take advantage of these value strategies with table-turning ideas from Tyson Food Service. Try menuing the “Crispy Chicken Fritte” made with Tyson® Chicken Twists Craveable Chicken for a bulk value item perfect for sharing. Or offer “Texas Slider Melts with Jalapeño Bar-B-Que Sauce” made with Tyson Charbroil Beef Sliders as a premium value item. For information on the Tyson Value Collection products and table-turning ideas, including free downloadable merchandising materials, menuing ideas, menu descriptions, and pricing suggestions, visit www.tysonfoodservice.com or call 1-800-24-TYSON.

Tyson Foods, Inc., founded in 1935 with headquarters in Springdale, Arkansas, is the world’s largest processor and marketer of chicken, beef and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500. The company produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. Tyson provides products and service to customers throughout the United States and more than 90
countries. The company has approximately 107,000 Team Members employed at more than 300 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith- friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.