SPRINGDALE, Ark. (November 2008)—Tyson Food Service introduces Make Bundles, its sixth and final volume in the Ideas @ the Heart of Value series. While the economy is busy devouring disposable income and forcing many consumers to make tough spending decisions, offering more menu choice is prevailing as a way to deliver greater value to customers.

In Make Bundles , Tyson Food Service delivers creative menuing ideas to help sell multiple products and increase revenue when customers may otherwise have only purchased one item—whether they order a combo with a drink and a side or an appetizer, entrée, and dessert.

Choices and customization on the menu evidences itself in different ways with different restaurateurs. According to the National Restaurant Association, 30% of QSR operators listed more food choices as the top trend. Some offer choices of full meal bundles, complete with drinks and desserts, to extensive lists of side dishes to pair with limited numbers of entrées, while others offer smaller portions of several entrées. Operators may also offer lunch portions through all dayparts. Regardless of how, the bundling trend spans all segments from QSR to fine dining.

To successfully incorporate menu choice and customization for consumers who are on a budget yet still want choice and value, visit www.attheheartofvalue.net/ideas, and access all of the menuing ideas, complete recipe information, menu descriptions and downloadable merchandising materials.

 

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Tyson Foods, Inc. [NYSE: TSN] , founded in 1935 with headquarters in Springdale, Arkansas, is the world’s largest processor and marketer of chicken, beef, and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500. The company produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. Tyson provides products and service to customers throughout the United States and more than 80 countries. The company has approximately 104,000 Team Members employed at more than 300 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.