“The hype right now exceeds the reality,” Pace University marketing expert Larry Chiagouris told The Wall Street Journal.


Chiagouris is a professor of marketing at Pace University’s Lubin School of Business in New York City. He is also a senior partner at BrandMarketing Services, Ltd., where he supervises advertising and Internet marketing consulting engagements. He is available to comment on the effectiveness of social media as a marketing tool. Phone: 917-902-2610 (cell); email lchiagouris@pace.edu.

Chiagouris has more than 20 years of professional experience including senior marketing management positions at Starz Encore Media Group, eCode.com, Bozell Jacobs, Grey Advertising, and Lucent Technologies/AT&T.

He has been responsible for directing major business building assignments for startups as well as leading marketing companies, including AT&T, BellSouth, Campbell Soup, Kraft Foods, Miller Brewing, Peugeot, Pfizer, Prudential and Visa.

He has served as an expert witness or consultant on a wide range of marketing and advertising issues at the federal and state court level or through consultation to Fortune 500 companies.

He has appeared on The Today Show and Fox 5 News; in videos for WSJ.com and SmartMoney TV; and has been quoted in The Wall Street Journal, Baltimore Sun, CNN.com, New York Times, Los Angeles Business Journal, San Diego Union-Tribune, and Star-Ledger (NJ).

His areas of interest include consumer behavior, brand equity, media evaluation, interactive communications, and copy strategies.

Winner of three Effie Awards for advertising effectiveness, Agency Magazine voted him one of the ten best and brightest advertising agency researchers and strategists.  

He is a member of the Board of Directors of the American Marketing Association, and Editorial Review Boards of the Journal of Advertising Research, the Journal of Segmentation in Marketing, and Marketing Management; and a former Chairman of the Board of the Advertising Research Foundation.

He has lectured at St. Johns University, New York University, Yale University, Baruch College, and University of Georgia. He also has presented papers at numerous conferences in the marketing field. He received his B.S. in Economics (magna cum laude) and A.P.C. in Marketing from New York University, an M.B.A. in Industrial Psychology, an M.S. in Business, and a Ph.D. in Marketing from Baruch College.

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