According to a news report from, “Steven Ulle is as passionate about his customers as he is about his pizza.”

“He tracks them with color-coded pins on a map at his Rocklin take-and-bake pizza store, colorfully dubbed “Planet’s Best Pizza,” says the article. “My yellow pins are word-of-mouth customers,” Ulle, 44, said. “They flatter me the most; I know we’re on the right path.”

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