Restaurants Should Have Happy Holiday Sales

""NRN.com reports, “As businesses gear up for the holiday spending season, restaurant sales for the next few months are looking up.”

“Although most restaurants typically don’t generate a disproportionate percentage of annual sales during the fourth-quarter holiday season — typically around 27 percent of full year sales, according to analysts at Barclays Capital — this year chains across all segments are expecting to see a boost in sales.”

“High-end steakhouse brands Morton’s The Steakhouse and Ruth’s Chris Steakhouse, two chains that do count on holiday bookings, both expect to capitalize, without raising prices, on higher holiday spending among consumers. The outlook from those two public companies bodes well for the fine-dining segment as a whole. Outside of private party bookings, casual-dining and quick-service brands plan to use a broader mix of gift cards and menu and price promotions to lure in holiday diners.”

Read more: http://nrn.com/article/restaurants-should-have-happy-holiday-sales#ixzz1f1GlhAjt