Archives Launches the First Online Direct Mail Center for Restaurants, in partnership with Post Card Services, launches the first web enabled direct mail program tailored specifically for restaurants and restaurant marketers. 


Kansas City, MO September 11, 2007 – ( recently launched a web enabled direct mail center designed specifically for restaurants and restaurant marketers. In partnership with Postcard Services, this online tool was designed to accommodate the unique marketing needs of restaurants.  

The Direct Mail Center offers a number of postcard marketing packages that include full color printing on both sides of the card and mailing.  To protect against the rigors of post office sorting equipment, a proprietary high gloss sealant called ArmorCoat is applied on both sides. This coating gives each card a smooth glossy finish and durability superior to UV or lamination.

“People eat with their eyes. A restaurant direct mail piece needs to make your mouth water and reflect an image that makes consumers act,” said Monty Lockyear, founder of “One of the reasons we chose to partner with Postcard Services was the true quality of their work. Their cards are beautifully printed and durable enough to stay that way throughout the mailing process.  They were a perfect fit for restaurant direct mail.”

For design, an Online Postcard Designer is available. This gives users the freedom to design and redesign as new marketing opportunities arise.  The tool utilizes Flash technology and is flexible and friendly enough for anyone to use without the need for training or software. It includes over 300 professionally designed postcard templates, specific to restaurants, allowing users to empower their marketing without design fees or complications.   For those that want the entire process done for them, has contracted with Silver Stream Marketing ( to offer members full service design and direct mail services. developed the Direct Mail Center with target marketing in mind.  Users are able to create their own targeted mailing list with an online list builder or they can choose one of several prepackaged mailing programs. Example mailing programs include doctor’s offices to attract pharmaceutical reps, a catering list that includes businesses most likely to order catering and a birthday mailing list targeting local consumers with an upcoming birthday. Also available, are automated mailing programs for new movers, new home owners and new businesses. 

For more information on the and the online DirectMailCenter go to

About is a membership based website offering marketing services, an online restaurant resource center and national account pricing from a network of preferred service providers.  Their proprietary Marketing Office provides members a suite of web enabled marketing tools featuring a direct mail center, email builder, print shop, marketing planner and market analyzer. is owned by Lockyear Holdings, LLC and exclusively marketed by Silver Stream Marketing, both based in Kansas City, Missouri.

About Post Card Services

Postcard Services is a leading online supplier of high-quality, custom printed direct mail products for businesses and consumers.  Postcard Services offers powerful online tools for creating and managing postcard direct mail programs for businesses that include mailing list data, custom design services, free templates and choices in print processes to meet all price levels.  Offices and onsite print and mail facilities are located in Brandon, FL.


Monty Lockyear


Silver Stream Marketing