Red Cape Service. Only from Taylor.

Rockton, IL March 17, 2008 – Introducing “Red Cape Service. Only from Taylor.” which emphasizes Taylor’s exceptional attitude and proactive connection with its customers. Taylor is equipped to better serve you with Gold Standard equipment and heroic services.

“Red Cape SM Service. Only from Taylor®.” characterizes: invincible equipment, extraordinary people, powerful programs and unstoppable support. This is not just another ad or catchy tagline. This is Taylor Company’s culture and everyone who represents Taylor will be held to these standards. They plan to make sure this promise is awarded to their customers every day.

 “This campaign and message illustrates our enthusiasm and ability to be the best! Red Cape Service is a symbol of the company’s highest level of dedication to customers. Red Cape Service is our promise to deliver the best insights, support and equipment to our customers,” said Steve Neas, Sr. VP of Sales and Marketing.

When you purchase a Taylor machine, you are gaining more than just a quality piece of equipment; you are gaining a promise of reliability and a source of guidance. Taylor wants to help grow your business and introduce new products to assist in that growth. Their innovative machines and progressive service department are constantly evolving to address changing trends in the marketplace. As a customer you will be updated on trends and how to implement them in your business along with creative merchandising tools and effective sales materials. Profitable customers are happy customers and that is Taylor’s goal. “We want our customers to be successful. When they succeed Taylor succeeds. Our job is to put in the time and do diligence to continue that cycle,” said Steve Neas. Taylor is your 360º source for best-in-class equipment, products, programs, service and support.  For additional information about Taylor’s Red Cape Service visit www.taylor-company.com.

ABOUT TAYLOR COMPANY

Taylor Company is a business unit of Carrier Corporation, which is headquartered in Farmington, Connecticut. Carrier Corporation is the world’s largest provider of heating, air conditioning and refrigeration solutions with operations in 172 countries. It is a subsidiary of United Technologies Corp., a diversified company that provides a broad range of high technology products and services to the aerospace and commercial building industries worldwide.