Popeyes Calls Pay Day Promo a Success

According to a news report from nrn.com, “Popeyes Louisiana Kitchen officials said Friday that operators participating in the chain’s Pay Day promotion two days earlier had sold more than three times their daily average chicken volume, exceeding expectations for revenues and customer counts.”

“The national promotion was held April 22 and offered Popeyes’ signature, eight-piece, Bonafide chicken item for $4.99 at participating units of the 1,922-unit quick-service chicken chain,” said the story. “These days, many people are feeling like the month outlasts the paycheck,” said Cheryl Bachelder, Popeyes’ chief executive. “We really hit a sweet spot with consumers and received an overwhelming response. It was our way of saying thank you, paying our customers back for their continued support.”