New York, NY – May 6, 2008 – Primary Wave Media today announced the immediate availability of its Pizzafast.com and Getyourpizzafast.com URL’s and 1-877-Pizza-Fast phone number to be sold together as a marketing package at auction. Primary Wave, owner of such other recognizable IP as 1-800-CABLE-TV and 1-800-SWITH-ME, will list the marketing package on E-Bay and give bidders seven days to meet the offering price. Bidders at the May 6, 2008 E-Bay auction will have the opportunity, for the first time, to bid on and own the exclusive world wide rights to the URL’s www.pizzafast.com  and www.getyourpizzafast.com, which when purchased will include the phone number 1-877-PIZZA-FAST in the transfer.

“Consumers know what they want and, when it comes to pizza, they want it fast. By combining an industry defining URL like pizzafast.com with an industry-defining, memorable phone number like 1-877-PIZZA-FAST, one company can gain a unique and powerful competitive advantage,” states Gregg Hamerschlag, President/CEO of Primary Wave Media. “We have been approached many times over the years with offers, but in light of the recent sale of pizza.com for $2.6 million, we believe the timing is right to sell this package at the right price point.”

Established in 2003, Primary Wave Media, LLC (www.primarywavemedia.com) is a leading intellectual property firm that specializes in marketing and licensing industry defining URL’s and vanity phone numbers to over 100 industry verticals.

For more information about the auction visit www.pizzafast.com or Primary Wave Media at www.primarywavemedia.com or contact Gregg Hamerschlag at (914)747-2562 or gregg@primarywave.com.