“Pizza restaurants have never been more popular, despite recession-hit Brits slashing the amount they spend on dining out,” according to PRNewswire.

“Recent research* commissioned by VoucherCodes.co.uk, suggests nearly two thirds (61 per cent) of consumers have reduced the amount of money they spend when eating out over the last 12 months. However, despite this tightening of belts across the country, pizza seems to be one treat Brits are unwilling to give up, with millions heading online to download record numbers of restaurant vouchers.”