Pizza Players Predict Super Sales for Super Bowl

According to the Dallas News, “Pizza Hut, the nation’s largest pizza chain, expects to sell a record 2 million pies on Super Bowl Sunday as the big game rolls onto the chain’s home turf for the first time.”

“Pizza Hut, which moved its headquarters from Addison to Plano last week, expects to receive 1.3 million orders for at least 2 million pies, spokesman Chris Fuller said Thursday. That would be a gain of nearly 20 percent over last year’s Super Bowl estimate of 1.7 million Pizza Hut pizzas. Last Super Bowl, the chain had about 6,200 U.S. restaurants (not counting its counter-style outlets in malls and airports). It has a similar number now, which averages out to about 300 pies per store. Meanwhile, Papa John’s, one of Pizza Hut’s main rivals and the nation’s No. 3 chain, expects to sell 1 million pizzas in the U.S., according to John Schnatter, founder, chairman and co-chief executive of Louisville, Ky.-based Papa John’s International Inc. That’s up from 900,000 pizzas sold last Super Bowl — the biggest sales day in company history.”