(Press Release) DALLAS, TX, May 22, 2012 — On Tuesday, June 5th from 5pm to 8pm, Pizza Patron is launching its PIZZA POR FAVOR event at restaurants nationwide. Every customer that orders in Spanish will receive a free large pepperoni pizza, which is the company’s top-selling product. Free pizzas are limited to one per customer between 5pm and 8pm, at participating locations, while supplies last.
PIZZA POR FAVOR is the first of three 2012 campaigns the company has planned to celebrate the brand’s Hispanic focus and honor the positive force of change immigrants have made in communities throughout America.
“Free product promotions have been around for a long time,” said Andrew Gamm, brand director for Pizza Patron, “but I’ve never heard of any company rewarding guests for speaking Spanish. For us, PIZZA POR FAVOR(TM) makes great business sense — it is an opportunity for us to strengthen the relationship we have with our core customer.”
Collateral materials for the promotion feature the word PIZZA spelled with a “C” resulting in text that reads PICZA POR FAVOR (pronounced “PEEK-ZA”). Company officials say many of Pizza Patron’s corporate staff members pronounce words like PIZZA as PICZA or PEPSI as PECSI.
“Nearly half of our corporate staff says PICZA (‘PEEK-ZA’) instead of PIZZA,” says Gamm. “And when we dug a little deeper, we soon realized that a good number of our Hispanic customers also say PICZA (‘PEEK-ZA’) too. We thought it would be fun to incorporate that cultural component into the campaign.”
Pizza Patron gained notoriety in 2007 when company executives received threats over its PIZZA POR PESOS program — the decision to accept Mexican pesos at all of its U.S. locations. The company continues to accept Mexican pesos (bills only) as a form of payment, providing change in U.S. dollars.
Pizza Patron is headquartered in Dallas with 104 locations in 7 states and more than 80 under development. Franchise opportunities, offering a proven system for hard-working franchisee candidates, are available in prime Hispanic markets throughout the country.
A typical Pizza Patron is a carry out location, located in a predominantly Hispanic neighborhood, with a footprint of about 1,200 square feet. Pizza Patron also has branded restaurant models for any real estate option including inline drive-thru, dine-in or carry out models as well as non-traditional sites like airports and campuses.