Pizza Patron Adds Wallet-Friendly ‘Amigo Pizza’ to Menu

Nation’s #1 Latino Pizza Brand Ups the Ante in the Pizza Segment

DALLAS, Jan. 28 /PRNewswire/ — Pizza Patron, the premier Latino pizza brand, rolled out its new AMIGO PIZZA(TM) in all of its restaurants nationwide. For the first time in the company’s 22 year history, they are offering a 12-inch medium pizza as an alternative to their signature 15-inch X-Large pie.

The AMIGO PIZZA(TM) was launched under the banner “Un Amigo para Todos” (an Amigo for everyone) with a campaign featuring three distinct “Choose Your Amigo” value options – one-topping $4, two or three toppings $5 and specialty pizzas for only $6 each. The new product compliments the company’s existing everyday pricing structure and underscores its straight-forward approach to transacting with guests.

“Our customer base has been hit particularly hard by the current economic conditions, often forcing a choice between filling the gas tank or treating the family to pizza,” said
Andrew Gamm
, director of Brand Development for Pizza Patron. “The addition of AMIGO PIZZAS(TM) to the menu helps us reinforce our commitment of keeping ‘Mas Pizza’ for ‘Menos Dinero’ accessible to as many people as possible.”

Pizza Patron is marketing the new product utilizing point-of-sale displays and targeted direct-to-home advertising in the neighborhoods surrounding each store. The launch initiative also promotes a THREE AMIGOS MEAL DEAL which includes three 1-topping AMIGO PIZZAS(TM), a 5-piece order of BreadStix(TM) and a 2-Liter Pepsi(R) product for only $15 every day.

“For 23 years we have been known for having one size pizza and great value,” said Antonio Swad, founder of Pizza Patron Inc. “Now we have two sizes, and the value is even more incredible.”

Pizza Patron has been credited with creating the country’s first chain of Latino-Hispano focused restaurants, where traditional American-style pizza is served in a distinctly Latin environment. The company currently operates nearly 90 stores in six states and plans to have 750 stores nationwide within a decade.

It also plans to expand development of its Quick Service Pizza(TM) (QSP(TM)) model which brings the convenience of fast-food to the pizza segment. Each QSP(TM) location features three distinct points of service for customers — a drive-thru order menu with pick-up window, a walk-up order window, and a colorful lobby strategically developed with a warm, food-centric retail environment.

About Pizza Patron – Pizza Patron was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has grown from four locations in Dallas to 84 locations in six states, with more than 40 additional stores under development. Pizza Patron features festive, Latin-influenced pizza stores that are community-based in Spanish-speaking or predominately Hispanic neighborhoods. Since 2006, Pizza Patron has expanded its menu to include new items such as Patron Dippers(TM), Fiesta Wings(TM), BreadStix(TM), QuesoStix(TM) and ChurroStix(TM). Additionally, they successfully rolled-out their LISTA-NOW READY(TM) pizza program nationally. The carry-out pizza chain also features a variety of different store models including DINE-IN, RAPIDITO(TM) (airports/malls), TIENDITA(TM) (portable mini-store extension) and their QSP(TM) (Quick Service Pizza) concept. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and marinated with a secret blend of herbs and spices. Only 100% mozzarella cheese is used on all pizzas. X-Large pizzas are offered at prices as low as $6 for cheese and one topping and $4 for the same medium AMIGO PIZZA(TM). An X-Large ‘La Patrona’ deluxe pizza with everything is priced as low as $8.

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