‘Official Pizza of the CPL’ to provide $5 pizzas and interactive lounge at event
DALLAS (December 14, 2006) Pizza Hut, the world’s largest pizza company, announced today that it will provide an interactive viewing lounge and sell $5.00 pizzas at the Cyberathlete Professional League (CPL) Championship Finals in Dallas December 16 – 20. Pizza Hut is the “Official Pizza of the CPL.”
“We’re proud to sponsor the CPL Championship Finals,” said Chad Wadley, Pizza Hut interactive marketing director. “Our presence at the event gives us a chance to meet face-to-face with the gamers who enjoy our pizzas. I think they’ll be excited by our five dollar deal, too.”
Participants of the Finals event can purchase medium, one topping Pizza Hut pizzas for $5.00 each, including a free 8 oz. bottle of AMP Energy Drink while supplies last. The Pizza Hut lounge will feature comfortable couches for relaxing where participants also may view a live feed of the championship games in progress. Additionally, Pizza Hut will conduct a drawing for a custom gaming computer system designed specifically for the CPL.
Pizza Hut is the first company in the food and restaurant industry to join the growing list of CPL sponsors. The Pizza Hut sponsorship includes next week’s presence at the CPL Championship Finals and a jointly designed online splash page that directs CPL participants and Cyberathlete Amateur League (CAL) members to special deals available for ordering via www.thecpl.com/pizzahut/.
About the CPL
The Cyberathlete Professional League is the most recognized name in professional computer game competitions. Launched in 1997 in Dallas, the CPL is also the world’s first professional videogame league. For more information, visit www.thecpl.com.
About Pizza Hut
As the world’s largest pizza restaurant company with almost 6,600 restaurants in the United States and more than 4,000 restaurants in 100 other countries, Pizza Hut, Inc., a subsidiary of Yum! Brands, Inc. (NYSE: YUM) has been the place families have gathered for 48 years. The company’s legacy of leadership and innovation has made it the recognized leader in the $37 billion pizza category. Those hungry for more information can go to the official Pizza Hut Web site at www.pizzahut.com