- Fans of the Pizza Hut brand can purchase a branded track suit for $99.99 and pizza slides for $24.99 on the new Pizza Hut Shop website.
- The company said the Pizza Hut Tastewear collection was launched “in response to pizza lovers’ demand.”
Pizza Hut is showing off its fashion taste with a limited-edition line of streetwear attire, including track suits and slides, inspired by the chain’s famous red roof, checkered tablecloths and Tiffany-style lamps.
According to a press release, the Pizza Hut Tastewear collection was “created in response to pizza lovers’ demand.” It marks the first of many Hut Shop drops offered exclusively through the new PizzaHutShop.com.
“We’re so excited to give our biggest fans a chance to show off their pizza love through fun, trending streetwear-inspired pieces that are still classically Pizza Hut,” said Lindsay Morgan, Pizza Hut’s chief marketing officer. “From the bejeweled pepperoni chain to the classic red cups, our team thoughtfully crafted the details to give fans nationwide a fresh way to show off their Pizza Hut love.”
The Pizza Hut Tastewear collection includes a track suit (described as “the true pizza de résistance” of the collection) that sells for $99.99; pizza slides for $24.99; a pizza chain featuring a “golden-colored crust and bejeweled pepperonis” for $19.99; and the Tiffany Lamp T-shirt for $15.99.
Fans can also buy a set of four red Pizza Hut cups for $9.99.
Pizza Hut Tastewear marks the latest iteration of Pizza Hut’s Newstalgia campaign, which brings to life iconic elements the chain’s fans love most about the brand in modern and relevant ways. The entire collection is inspired by the outfits worn by the face of the campaign, actor and comedian Craig Robinson, throughout the campaign’s spots.