Pizza Hut® Advertising Goes Digital: Interactive Hunt to Launch on Sunday, February Fourth

America’s Favorite Pizza Provides More Chances to Win Great Prizes

All Cheesy Bites Pizza commercials, from February 4 through March 24, will feature a hidden code somewhere within the ad. Consumers will be encouraged to grab their cell phones and text these secret codes to THEHUT (843488) for a chance to win a variety of prizes. Over the course of the seven week campaign, the codes will become more and more challenging to find. Each person who texts the correct code will be entered for a chance to win several sweepstakes prizes. Participants also can elect to receive offers valid at a local participating Pizza Hut restaurant.
“Our customers want to be engaged, and this campaign takes our traditional television advertising to the next level and caters to our tech-savvy pizza fans,” said Kristan Miller, Pizza Hut vice president of brand communications. “We see this as an excellent opportunity to have fun and create a dialogue that can lead to a long relationship between customers and Pizza Hut.”
Throughout the day on Sunday, February 4, Pizza Hut will air two new ads, including one with Jessica Simpson, featuring the return of Cheesy Bites Pizza. Both ads will contain the first hidden code. Customers are encouraged to look for the ads throughout the remaining six weeks to find additional hidden codes.
The sweepstakes component of the “Cheesy Hunt” campaign includes prizes that can be used toward the following prizes:

  • Grand Prize: (1) $30,000 (which may be used to purchase a car)
  • 1st Prize: (5) Entertainment Packages (gift cards valued at $4,000 each)
  • 2nd Prize: (20) Pizza For a Year (Pizza Hut® gift cards totaling $400 each)
  • 3rd Prize: (500) Music download certificates (value of $5 each)

About Pizza Hut
As the world’s largest pizza restaurant company with almost 6,600 restaurants in the United States and more than 4,000 restaurants in 100 other countries, Pizza Hut, Inc., a subsidiary of Yum! Brands, Inc. (NYSE: YUM) is America’s Favorite Pizza. The company’s 49-year legacy of leadership and innovation has made it the recognized leader in the $37 billion pizza category. Those hungry for more information can go to the official Pizza Hut Web site at www.pizzahut.com.
DALLAS–(BUSINESS WIRE)–Pizza Hut®, America’s Favorite Pizza, today announced the launch of a new, interactive advertising campaign using hidden text codes. The new campaign, the “Cheesy Hunt” combines traditional television advertising with an interactive element designed to pique the interests of the digitally savvy. The campaign kicks off on Sunday, February 4, and is part of the advertising that features the return of Cheesy Bites Pizza® and Jessica Simpson.