Hollywood, Calif.– Pizza Fusion, pioneer of the environmental and organic
restaurant movements, opened its sixth California location in Hollywood this
week at 7950 W. Sunset Blvd., Suite 104, this month. The Orlando family,
including Kay, her daughter Michele, and son Craig, are the
eco-entrepreneurs behind Pizza Fusion’s new Hollywood location.

“The response we received at our soft opening on Tuesday was wonderful”,
Michele states.  “Hollywood residents are really warming up to our organic
and socially conscious approach to restaurant service.  It was a heartfelt,
rewarding milestone to see our doors open to the public.  We’re excited to
enhance Hollywood’s restaurant portfolio with a healthy take on America’s
favorite food – handcrafted pizza made with authentic ingredients without
any artificial whatsoever.”

Pizza Fusion is the first and only restaurant chain to mandate third-party
organic restaurant certification at all its locations.  The chain, whose
motto is ‘Saving the Earth, One Pizza at a Time,’ practices a socially
conscious approach to its entire existence, including the restaurants’
build-out, service and overall operations.  Through building all of its
restaurants to LEED standards, delivering its food in company owned hybrid
vehicles, and offsetting 100% of its power consumption at all of its
restaurants, among many other green initiatives, Pizza Fusion is pioneering
the sustainable restaurant movement.

Pizza Fusion’s well rounded menu offers something for everyone, from
traditional pizzas and sandwiches to its extensive offering of handcrafted,
specialty pizzas, like Four Cheese & Sundried Tomato, Sausage & Tri-Colored
Peppers or the popular Founder’s Pie.  Pizza Fusion’s award-winning, organic
salads offer a tasty meal for a quick lunch or healthy dinner.  The chain
also serves an extensive local, sustainable, and organic beer and wine list.
Beyond its organic offerings, Pizza Fusion also offers a number of options
for selective diets, including vegan, vegetarian, lactose-free, and
gluten-free pizza and other menu items.

“We’re thrilled to have a new home in Hollywood and look forward to earning
the loyalty of L.A. residents through our delicious menu, environmental
stewardship, and community oriented values”, Vaughan Lazar, president and
co-founder of Pizza Fusion, states.  “We’re very proud to welcome the
Orlandos into the Pizza Fusion family.”

In the United States, restaurants are the top electricity consumer among
retail businesses, accounting for 33% of the total consumption. Each
restaurant produces an average of 50,000 pounds of waste per year. Pizza
Fusion’s restaurants reduce water waste by 40 percent and electricity
consumption by 20 percent annually. The chain’s LEED certified restaurants
feature a number of unique, eco-efficient products, techniques and designs.
Pizza Fusion restaurants’ eco-elements include countertops made of re-used
glass bottles from other Pizza Fusions and manufactured using a
cradle-to-cradle approach, bamboo flooring, 30% recaptured industrial
concrete, non-VOC paints, energy start certified appliances, insulation made
from recycled blue jeans, ceiling baffles made from recycled composite
board, low voltage, low heat lighting, furniture made from reclaimed wood,
and much more – all the way down to the 100 percent post consumer toilet
paper in their bathrooms.

Kay Orlando brings over 30 years of business expertise to Pizza Fusion
Hollywood, including a successful run as a franchisee with Honda Kawasaki
where she tripled the sales of her business in only three years.  Craig
Orlando graduated from Sacramento University with an emphasis on Business
and Communications, before specializing in sales, training, and customer
service for the last 18 years.  Michele Orlando has 10 years of restaurant
expertise under her belt with three years of marketing experience.  All
three are personally committed to holistic lifestyles with concern for the
environment in all they do, from organic eating to composting and recycling
religiously.

Pizza Fusion is considering franchise candidates for 70 planned locations to
open throughout California over the next five years.

About Pizza Fusion

Founded in the best interest of the individual and the environment, Pizza
Fusion combines a fresh, organic menu with an industry-leading environmental
approach to restaurant service in chic dining destinations built to LEED
certification standards. Pizza Fusion specializes in a full-service approach
to gourmet pizza, ciabatta sandwiches, salads, desserts, and organic beers
and wines, all in their purest form – untainted by artificial additives,
such as pesticides, preservatives, antibiotics and hormones. With numerous
franchises opening across the U.S., Pizza Fusion is pioneering the organic
and environmental restaurant movement as the most eco-friendly restaurant in
America. For additional information, visit: http://www.pizzafusion.com.