`Pizza and a Movie` Provides At-Home Convenience

Netflix Delivers While Newman`s Own Thin & Crispy Frozen Pizza Bakes in the Oven
WESTPORT, Conn.--(Business Wire)-- Newman`s Own, Inc. announced today the kick-off of its "Pizza and a Movie"
promotion; the double billing features Netflix-delivered movies and home-baked
Newman`s Own Thin & Crispy frozen pizzas.Beginning this month through March
2010, consumers in eight select regions of the country can receive two free
Newman`s Own Thin & Crispy frozen pizzas when they join Netflix via the special
web address, www.netflix.com/newmansown.More than three million Newman`s Own
Thin & Crispy frozen pizza product packages convey the program details,available
in the following areas:New England/Albany, NY; Baltimore/Washington, D.C.;
Charlotte, NC/Atlanta, GA; Minneapolis, MN/Milwaukee, WI; Denver, CO; Phoenix,
AZ; Portland, OR/Seattle, WA; California.

"As more consumers opt for at-home meals and entertainment, tying in with
Netflix is a natural for us.We are proud to be connected with such a premiere
entertainment brand and look forward to having more folks try our delicious
pizzas," according to Mike Havard, vice president, marketing at Newman`s Own,
Inc.

According to The NDP Group/CREST, total restaurant industry traffic declined
-2.6 percent for this year`s spring quarter versus the same quarter last year.
The number reflects the sharpest decline in industry traffic since 1981.

The "Pizza and a Movie" program includes a two-week free trial with Netflix;
upon conversion to a paying membership, participants will receive coupons for
two free Newman`s OwnThin & Crispyfrozen pizzas.

Newman`s Own Thin & Crispy frozen pizza now features five varieties with the
recent launch of Margherita, includingSupreme; Four Cheese; Roasted Garlic and
Chicken; Uncured Pepperoni; all are available in 30 percent of the United
States.

All Newman`s Own Thin & Crispy frozen pizzas combine a distinctively delicious,
all-natural thin crust with generous portions of first-rate toppings. Delivering
on the prevalent consumer call for `all-natural` and `high quality,` all
Newman`s Own Thin & Crispy frozen pizzas contain full-bodied, hand-selected,
all-natural ingredients; 0 grams of transfats; multi-grain, flaxseed crust and
no artificial ingredients.

Newman`s Own Thin & Crispy frozen pizza retails for a suggested price of $6.49,
comparable with premium national brands. The line is available at such major
retailers as: Safeway; Stop and Shop; Dominick`s; Kroger Fred Meyer; Kroger King
Soopers; Shaw`s; Hannaford; Demoulas; Harris Teeter, Giant Maryland and
Dominick`s.

To take advantage of the Newman`s Own/Netflix offer, pizza and movie aficionados
can look for specially marked pizza packages in their grocery store or visit
www.newmansown.com.

About Newman`s Own, Inc.

Newman`s Own , Inc. ─ founded by Paul Newman and his buddy A. E. Hotchner in
1982 ─ is a successful and growing premium food business. Newman`s Own offers
more than 100 varieties of delicious all-natural food and beverage products,
which include salad dressings, pasta sauces, salsa, popcorn, lemonade, and thin
& crispy frozen pizza. Based in Westport, CT, the charitable mission of Newman`s
Own, Inc. was expressed by Paul in the Company motto: "Shameless exploitation in
pursuit of the Common Good." Newman`s Own Foundation continues Paul Newman`s
commitment to donate all profits to charity. More than $270 million has been
given to thousands of charities since 1982.

Visit www.newmansown.com for the nearest retailer/s that carry Newman`s Own
products and for recipe suggestions using Newman`s Own, Inc. products.

Learn more about our mission at www.newmansownfoundation.org.

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KDN Communications
Kate Nolan Clemens, 860-657-0600
kclemens@snet.net