Papa Murphy’s seeks bigger ‘slice of the pie’ in Canada

(Press Release) SURREY, BC – With most pizza chains offering dine-in, take-out or pizza delivery, one concept is carving out a unique niche in the pizza category and expanding its footprint across Canada.

With 15 locations currently open and operating throughout British Columbia and Alberta, Papa Murphy’s is empowering consumers to take control of the dinner occasion with its take ‘n’ bake pizza. Papa Murphy’s is poised to open at least 80 stores throughout Canada in the next five years, focusing primarily on the western Canadian provinces of British Columbia, Alberta, Saskatchewan and Manitoba.

“Sometimes it’s hard to fit a homemade meal into our daily schedules. Finding recipes, prepping ingredients, cooking, setting the table, and cleaning up after dinner can be a daunting task,” said Chuck van der Lee, owner of Papa M Pizza Canada, noting that family time at the dinner table doesn’t have to become a casualty of our busy lifestyle. “We’re not just about pizza. We’re about empowering people at home to put easy, high-quality meals they can be proud of on their tables.”

The take ‘n’ bake market differs from the dine-in, take-out or pizza delivery markets in that customers take home a custom pizza that is then baked in their own oven.

Here is how the pizza building process works at Papa Murphy’s:

The customer places an order – either in person or by calling ahead – for one of Papa Murphy’s regular menu items or a unique creation of their own. All pizzas are built on Papa Murphy’s proprietary, single-use baking tray that is covered with dough made fresh every day in each store. Sauce is spread generously over the dough, followed by a choice of more than 20 fresh toppings. The pizza is then wrapped in clear cellophane and handed to the customer with simple baking instructions.

“Our customers want something they can put their seal of approval on,” said Milo Buckingham, Field Marketing Manager for Papa Murphy’s in Canada. “They’re in control of what goes on the pizza so they are confident about what they’re feeding their families.”

To augment the company’s growth, Papa M Pizza Canada is seeking partners interested in expanding the brand in smaller cities and suburban areas. Franchisees come from a wide range of professional backgrounds and don’t require food service experience since Papa Murphy’s three-phased training program and ongoing support prepares them to run the business.

The average cost to open a Papa Murphy’s in Canada is approximately $230,000, which includes a franchise fee of $25,000.

For information on franchise opportunities, interested parties are encouraged to contact Papa Murphy’s Canadian office at 855-425-PAPA (7272) or franchise@papamurphys.ca.