Papa Murphy’s introduces ultra premium “Primo” pizza line

(Press Release) Feb. 26, 2013, Vancouver, Washington–  Bye-bye old American pie. Papa Murphy’s, the nation’s largest take-n-bake pizza chain, has once again harnessed its passion for creating food people love and is introducing an ultra premium pizza line with unique, high quality ingredients designed to attract those who crave the best of the best when it comes to pizza.

Three new pizzas that comprise Papa Murphy’s Primo Line include gourmet, trending food ingredients that consumers crave, like fennel sausage, goat cheese, prosciutto, fresh mozzarella and arugula. It’s gourmet, handmade pizza without the hassle of gathering, prepping and assembling the ingredients.

“Papa Murphy’s has always been the market leader in high-quality pizza and these ingredients will catapult us way ahead of competitors with consumers who are highly motivated by taste,” says Carron Harris, VP of product development and corporate chef of Papa Murphy’s, ranked #1 pizza chain by Zagat voters. “With the popularity of chef TV shows and food cart vendors, American consumers are exposed to new, distinctive foods they want on pizza.  We tested trending toppings with our customers and created irresistible pizzas, freshly made at the store so customers can bring them home to bake. We call it love…and in this case, high-end love…at 425 degrees.”


Datassential, the restaurant market research firm, reports the ingredients on the Papa Murphy’s Primo Line are spiking on menus all over the country as consumers with sophisticated palates crave more variety in their food.

Primo Line ingredients on U.S. menus from 2008 to now:

    Arugula salad up 43%
    Fennel (the seed in fennel sausage) up 30%
    Goat Cheese up 21%
    Fresh Mozzarella up 11%

This isn’t just a cheesy pizza story. It’s a food trend story that shows how American taste buds are evolving and becoming more sophisticated.  

The Primo Line will be released on February 19 in test markets across the country and will start at $15.

Papa Murphy’s Primo Line

Goat Cheese and Fennel Sausage: Creamy garlic sauce, pepperoni, spinach, fennel sausage, mushrooms, goat cheese, zesty herbs

Fennel Sausage & Sun-dried Tomato: Red sauce, pepperoni, fennel sausage, sun-dried tomatoes, green onions, black olives, feta

Prosciutto & Arugula delite: Red sauce, prosciutto, fresh mozzarella, arugula