New Business Book Helps “Nichepreneurs” Find More Sales In Fewer Markets.

New Business Book Helps “Nichepreneurs” Find More Sales In Fewer Markets.
“Riches in Niches: How To Make It BIG In A Small Market”

(Lake Placid, New York) – When is comes to succeeding in today’s business world, it’s not how much you know, it’s how much you know ABOUT YOUR NICHE. In her newly launched book, “Riches In Niches: How to Make It BIG in a Small Market”, veteran business expert Susan Friedmann teaches entrepreneurs and business owners that transforming from being a generalist to a specialist can mean the difference between business success & business struggle.

Friedmann’s trademarked term “nichepreneur”, meaning one who is positioned as a specialized expert in a given industry or business, is creating a buzz in the business community in recent months. Friedmann says the niche marketplace is here to stay – and it’s a phenomenon that’s showing up in every industry, from manufacturing to high finance and beyond. 

“There is a problem of sameness in the marketplace,” says Friedmann. “Consumers are unable to differentiate between one service professional and the next. Overwhelmed by the sheer numbers of providers in the market, they begin to view the services of skilled professionals as a commodity — and once something becomes a commodity, the only way to differentiate yourself is by price.”

This 298-page advice-laden “Riches In Niches” is a quick, informational read that provides hands-on, practical tips to getting rich from your niche. In researching the book, Friedman conducted extensive interviews with some of the most successful nichepreneurs in the world. Each chapter begins with a brief profile and advice from a successful nichepreneur and each chapter concludes with Susan’s Speedy Summary to highlight how new nichepreneurs can benefit most from the information.

Along the way readers will also learn:

* The benefits of being a nichepreneur include greater profitability, an ability to offer better quality service more efficiently, and the chance to pursue those topics that really spark an individual’s passion.

* The GEL Formula: Friedmann’s proven technique that shows entrepreneurs how to find the professional niche that makes the best use of their skills while yielding maximum profit.

* The Seven Secret Success Strategies nichepreneurs need to know to create, claim, and benefit from their Expert Identity.

“Riches in Niches: How to Make It BIG in a Small Market” sells for $21.99 and is available at: or on

Riches in Niches: How to Make it Big in a Small Market By Susan Friedmann Career Press May 2007 $21.99 ISBN 978-1-56414-930-5

About the Author: Susan Friedmann, CSP (Certified Speaking Professional), is a veteran business and marketing expert who has carved her niche by helping companies worldwide get the most out of attending tradeshows and industry events. Her client list includes some of the most recognizable names in the world: Siemens, Kimberly-Clark, IBM, American Express, and many more. She is the author of numerous books, including “Meeting and Event Planning for Dummies” She is also a national board director of the National Speakers Association (NSA).