There’s a lot of money in hot honey these days, and Marco’s Pizza knows it. The fast-growing brand is celebrating National Pizza Month in October with the new Hot Honey Magnifico, a collaboration with Mike’s Hot Honey.

The limited-time menu offering combines Marco’s popular Pepperoni Magnifico pizza—featuring traditional pepperoni, crispy Old World pepperoni, Romesan seasoning and cheese—with a drizzle of sweet heat from Mike’s Hot Honey.

The Hot Honey Magnifico became available this week at more than 1,100 Marco’s store locations across the country for $10.99.

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For an additional charge, Marco’s is also giving consumers the option to add Mike’s Hot Honey to any pizza or to select a dip cup to drizzle over other menu items such as Pizza Bowls or boneless and traditional chicken wings. They can also dunk their CheezyBread or pizza crust in hot honey.

Marco’s is the largest national pizza chain to team up with Mike’s Hot Honey, noted Denise Lauer, Marco’s chief operating officer. “By pairing our hallmark Pepperoni Magnifico pizza with a delicious drizzle of Mike’s Hot Honey, we are delivering an out-of-this-world flavor combination that consumers are craving. As a growing consumer trend, it was only fitting that Marco’s Pizza join forces with the premier hot honey brand to heat up National Pizza Month with the new Hot Honey Magnifico.”

“Mike’s Hot Honey’s origins began with pizza, and we are thrilled to partner with our largest national pizza brand to date, Marco’s Pizza, to bring our unique product to an even wider audience,” said Mike Kurtz, founder of Mike’s Hot Honey. “As our collaboration with Marco’s shows, the interest in hot honey continues to grow even stronger as more and more people taste the delicious, sweet heat flavor on pizza and a variety of other foods.”

Food & Ingredients