Local Papa John`s Bring TV Spot to Life, Honor Firefighters with Free Pizza

In recognition of the brave firefighters who serve our communities, on Nov. 10
Papa John`s throughout the country will offer free pizzas to Firehouses - just
like in the newest Papa John`s commercials airing nationwide. Papa John`s
restaurants will honor local fire heroes by delivering the new Six Meats pizzas
and the Six Cheese pizzas to firefighters in participating locations.

Thus far in the "Papa`s In The House" television campaign, company Founder and
CEO, John Schnatter has made surprise pizza deliveries to birthday parties and a
field hockey team. This time, we find John at a local Firehouse.

"When we shoot the `Papa`s In The House` commercials, we step into the everyday
lives of our customers as they enjoy Papa John`s pizza," said Andrew Varga,
chief marketing officer for Papa John`s International, Inc. "Our video crew
follows John on actual deliveries capturing the magic that occurs because of his
passion and dedication to our quality product. This time it happened in a
Firehouse. It will be interesting to see whose house he`s in next."

For a limited-time only, Papa John`s is featuring its new large,Six Meats pizza
for only $10.99.This pizza features Papa John`s fresh-packed tomato sauce and is
loaded with six delicious meats - pepperoni, spicy Italian sausage, julienne-cut
Canadian bacon, Italian ham, Italian salami and bacon. Papa John`s is also
offering for a limited time its large, Six Cheese pizza at $10.99, for those in
the crowd who are looking for a delicious blend of mozzarella, provolone,
asiago, fontina, parmesan and romano.

*Please contact your local firehouse(s) to determine if they are participating
in the November 10th pizza giveaway.

About Papa John`s

Headquartered in Louisville, Kentucky, Papa John`s International, Inc. (NASDAQ:
PZZA) is the world`s third largest pizza company. For nine of the last 10 years,
consumers have rated Papa John`s No. 1 in customer satisfaction among all
national pizza chains in the highly regarded American Customer Satisfaction
Index (ACSI). Papa John`s also ranks first among pizza companies in the 2008
Brand Keys Customer Loyalty Engagement Index, was honored by Restaurants &
Institutions Magazine (R&I) with the 2008 Silver Award for Consumers` Choice in
Chains in the pizza segment, and was named 2007 Pizza Today Chain of the Year.
For more information about the company or to order pizza online, visit Papa
John`s at www.papajohns.com.