Little Caesars is the latest major pizzeria chain to pledge free pizza to frontline heroes working to save lives during the coronavirus pandemic. The delivery/takeout chain announced on April 6 that it will donate and deliver 1 million pizzas to healthcare workers and first responders across the country in the coming weeks.
The company said the pizzas will be donated to hospitals, police departments and fire departments around the nation starting Tuesday, April 7. The project kicked off with 600 pizzas served at the Detroit Medical Center in Little Caesars’ hometown of Detroit, an area that has been hit hard by the COVID-19 virus in recent weeks.
The company estimated the pizza giveaway campaign—a collaboration between Little Caesars and its nonprofit arm, Ilitch Charities—will provide up to 4 million meals to frontline heroes.
“Hospital staff and first responders are working around the clock to help keep us safe and healthy, and they are true heroes,” said Little Caesars President and CEO Dave Scrivano. “As a family company, we want to thank all of them in the best way we know how—by delivering a wholesome meal.”
Starting next Monday, when customers use the Little Caesars app or order on LittleCaesars.com, they will also have the opportunity to “Pie it Forward” by donating a pizza to their nearby hospitals, police and fire departments at checkout. The customer-donated pizzas will be served locally by Little Caesars franchisees during the weeks that follow.