Little Caesars Pizza Announces ‘Bowl Game Bonanza’ National Promotion

Detroit, Nov. 2, 2009 -- Little Caesar Enterprises, Inc. today
announced the "Bowl Game Bonanza" national promotion in conjunction with the
Little Caesars Pizza Bowl. This promotion offers Little Caesars customers
across the country a chance to win tickets to the Little Caesars Pizza Bowl
and other college bowl games and great Little Caesars products, including
pizza for a year.

"This promotion will bring national exposure for Little Caesars, and our
franchisees are eager to share the bowl game excitement with all of our
customers. Pizza and football are a natural combination, and with this game,
everyone has a chance to be a winner with football and pizza prizes," said
Linda "LJ" Jaworski, senior vice president, Marketing & Communications, Little
Caesar Enterprises, Inc. "We look forward to announcing additional promotions
that will enhance the Little Caesars Pizza Bowl."

One grand prize winner will win free Little Caesars pizza for a year (awarded
as 52 - $10 gift cards) plus hotel, airfare and four suite tickets to the
Little Caesars Pizza Bowl in Detroit on Dec. 26. Five winners will be awarded
first prizes, including two tickets to a college bowl game of the winner's
choice, plus hotel and airfare. Other prizes include 1,000 $10 Little Caesars
gift cards. Customers who do not win a gift card will be awarded a coupon for
a free Crazy Bread® with the purchase of any HOT-N-READY® pizza.

"My customers are pizza and football fans, and this promotion brings the two
together. They will be excited about the chance to win tickets to the Little
Caesars Pizza Bowl and other bowl games," said Tim Putnam, a Little Caesars
franchisee in Columbia, S.C.

Little Caesars customers can register to win the prizes by obtaining a
promotion code at a participating Little Caesars location and entering the
code at There is no purchase necessary to receive the online
code. Details available in-store at participating Little Caesars.

The "Bowl Game Bonanza" national promotion will run from Oct. 30, 2009 through
Nov. 30, 2009. Promotion details and official rules are available at
participating Little Caesars locations and online at

About the Little Caesars Pizza Bowl

The Little Caesars Pizza Bowl is the Midwest's only major college football
bowl game. The 2009 bowl will mark the 13th year that the bowl has brought
major college bowl action to Detroit.

About Little Caesars

Little Caesars Pizza founders Michael and Marian Ilitch opened their first
restaurant in Garden City, Michigan, in 1959. Little Caesars, the fastest
growing pizza chain, built more stores in the world in 2008 than any other
pizza brand and today is the largest carry-out chain globally with restaurants
on five continents. Little Caesars is growing in prime markets across the
country, and is offering strong franchisee candidates an opportunity for
independence with a proven system. For the second year in a row, Little
Caesars was named "Best Value in America"* of all quick-serve restaurant
chains. In addition, Little Caesars offers strong brand awareness with one of
the most recognized and appealing characters in the country, Little Caesar.

In addition to Little Caesars Pizza, Ilitch companies in the food, sports and
entertainment industries include: the Detroit Red Wings, Olympia
Entertainment, Olympia Development, Blue Line Foodservice Distribution,
Champion Foods, Ilitch Holdings, Inc., Uptown Entertainment, Little Caesars
Pizza Kit Fundraising Program, and a variety of venues within these entities.
Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns MotorCity Casino