Kikkoman Introduces New U.S. Name and Logo

San Francisco, Calif. (April 1, 2008) – Kikkoman, Japan, has announced a new corporate logo and slogan, which will be used by Kikkoman Group companies worldwide.

Kikkoman International Inc., headquartered in San Francisco, has now become KIKKOMAN SALES USA, INC. The company will continue to oversee the marketing and sales of Kikkoman products in North America, including Kikkoman Soy and Teriyaki Sauces. “Kikkoman began marketing its products internationally in 1957, starting with our San Francisco office,” said Kikkoman Sales USA, Inc. President Ken Saito. “Since that time, Kikkoman has expanded to Europe, Mexico, Asia, Australia and parts of Africa, so we decided to change the name of the U.S. operations to better align with Kikkoman Group Companies. We’ll still operate from our San Francisco headquarters and six branch offices throughout the United States. Most importantly, we continue to produce naturally brewed Kikkoman Soy Sauce from our two U.S. plants, located in Walworth, Wisconsin, and Folsom, California. We couldn’t be more proud of the fact that Kikkoman products are made in America.”

The new corporate logo includes the slogan “Seasoning Your Life,” which reflects Kikkoman’s promise: To fill the world with the joy of food by delivering wholehearted flavor. The updated logo features the traditional hexagon symbol, representing Kikkoman’s heritage and dedication to harnessing both tradition and innovation in its quest to meet consumers’ lifestyle and flavor needs. It also underscores the company’s commitment to global cuisine and healthy, well-balanced eating.

For more than 50 years, Kikkoman has played a major role in changing the evolution of flavor in America. Today, Kikkoman is the nation’s leading brand of soy sauce and teriyaki sauce and a major supplier of a variety of Asian sauces and seasonings.

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