According to a news report from, “The economic crash of 1998 was a heavy blow to Kato Hetschinof’s pizza business. With all his savings lost, he tried to lure customers with cold-cut platters and hot foods like meat loaf and chicken Parmesan. But the 42-year-old New York native quickly corrected his lapse of judgment. “I said, ‘Aren’t we were losing focus on the pizza?'” he recalled.”

“For 13 years, Hetschinof has been all about pizza,” notes the article. “When others were selling cold sandwiches and salads, Hetschinof’s mind was on another track because, as he put it, “pizzas are hot.”

According to the article, “Hetschinof, who is now director of operations at his former rival, Jack’s, claims to have formed Moscow’s first-ever pizza delivery service in the summer of 1994.”

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